The Spiro Podcast: Managing your Real Estate Photography & Videography Business6 Aug

Training Photographers: Stories from the Field

Hiring another photographer can create the capacity your business desperately needs—but finding the right person is only the beginning.

Todd and Craig share lessons from their own hiring experiences, including why client interaction can matter more than technical skill, when a contractor model may need to change, and how hiring too late can hold back an entire market. They also discuss training through real-world examples, explaining the “why” behind your standards, and giving new photographers enough time and repetition to become confident on their own.

Chapters

00:00 — Hire for Personality, Train the Technical Skills 04:34 — Bringing a New Photographer Onto the Team 09:01 — Knowing When You Finally Need Help 11:19 — Lessons From Craig’s First Two Hires 20:27 — Finding the Right Person for the Market 25:09 — When the Contractor Model Isn’t Working 28:00 — How More Capacity Reignites Growth 30:25 — The Cost of Waiting Too Long to Hire 35:00 — Training Your Values in the Field 38:26 — Your New Hire Is Always Watching You 42:44 — Training Someone to Become Better Than You 44:51 — Give Them the Time and Reps to Improve

Resources:

Spiro Sync 2027: Visit https://spiro-sync.com

The REPP Conference: Visit https://repplaunch.com/repp2026

Questions or future episode ideas: hello@spiro.media

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Episoder(100)

The Numbers Behind a Healthy Business That Every Owner Should Know

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18 Sep 44min

Your Slow Season Is Your Growth Season

When the shoots slow down, it’s easy to feel like something is wrong. But that extra space on your calendar might be exactly what your business needs. Craig shares what happened when getting another p...

11 Sep 44min

Get Out of Your Business for a Few Days

Spiro Sync is back for 2027, and Craig and Shannon are giving you the full preview of what’s changing, what’s staying, and why stepping away from the day-to-day of your business might be exactly what ...

3 Sep 45min

Legacy Tax

Just because something worked for your business five or ten years ago doesn’t mean it still makes sense today. Todd and Craig unpack the idea of the “legacy tax”—the hidden cost of decisions you keep ...

27 Aug 48min

The Basics of Selling Your Business

What is your real estate media business actually worth—and what would happen if you decided to sell it? Todd and Craig break down how businesses are valued, why revenue alone doesn’t determine what so...

19 Aug 49min

More People, More Messages, More Problems

As your team grows, communication gets complicated fast—and without a clear system, important work gets buried across emails, messages, and meetings. Todd and Shannon share the communication mistakes ...

29 Jul 57min

The Oh-So-Wonderful Topic of Personal Finances

Busy season can make your real estate media business feel flush—until the slower months expose what you failed to plan for. Todd and Craig break down how to calculate your true monthly spending, budge...

22 Jul 52min