The Spiro Podcast: Managing your Real Estate Photography & Videography Business19 Aug

The Basics of Selling Your Business

What is your real estate media business actually worth—and what would happen if you decided to sell it?

Todd and Craig break down how businesses are valued, why revenue alone doesn’t determine what someone will pay, and how EBITDA, clean financials, systems, client relationships, and owner dependence all factor into the equation. They also share the real story of how WoW acquired Craig’s photography business and the deal they structured to make it work for both sides.

And before you decide to sell, there’s another question worth asking: Do you actually want out, or are you just exhausted?

Chapters

00:00 — Intro and Spiro Updates 07:00 — Craig’s Photographer Training Follow-Up 11:17 — So… You Want to Sell Your Business? 14:41 — Are You Selling for the Right Reason? 23:27 — What Is Your Business Actually Worth? 24:43 — EBITDA and How Businesses Are Valued 27:02 — Can Your Business Run Without You? 29:15 — Why Clean Financials Matter 32:51 — How WoW Acquired Craig’s Business 37:54 — Structuring a Deal That Worked for Both Sides 41:10 — Your Revenue Is Not Your Valuation 44:50 — Build a Business Someone Would Want to Buy

Resources:

Spiro Sync 2027: spiro-sync.com Questions or episode ideas: hello@spiro.media

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Episoder(100)

The Numbers Behind a Healthy Business That Every Owner Should Know

Revenue can look great on paper while the business underneath it is barely making money. Todd breaks down the numbers every real estate media business owner should understand—from net profit and expen...

18 Sep 44min

Your Slow Season Is Your Growth Season

When the shoots slow down, it’s easy to feel like something is wrong. But that extra space on your calendar might be exactly what your business needs. Craig shares what happened when getting another p...

11 Sep 44min

Get Out of Your Business for a Few Days

Spiro Sync is back for 2027, and Craig and Shannon are giving you the full preview of what’s changing, what’s staying, and why stepping away from the day-to-day of your business might be exactly what ...

3 Sep 45min

Legacy Tax

Just because something worked for your business five or ten years ago doesn’t mean it still makes sense today. Todd and Craig unpack the idea of the “legacy tax”—the hidden cost of decisions you keep ...

27 Aug 48min

Training Photographers: Stories from the Field

Hiring another photographer can create the capacity your business desperately needs—but finding the right person is only the beginning. Todd and Craig share lessons from their own hiring experiences, ...

6 Aug 51min

More People, More Messages, More Problems

As your team grows, communication gets complicated fast—and without a clear system, important work gets buried across emails, messages, and meetings. Todd and Shannon share the communication mistakes ...

29 Jul 57min

The Oh-So-Wonderful Topic of Personal Finances

Busy season can make your real estate media business feel flush—until the slower months expose what you failed to plan for. Todd and Craig break down how to calculate your true monthly spending, budge...

22 Jul 52min