
Motivation, Money and the Myth of "Why" Money, mindset, and the "why" trap — exploring what really fuels motivation.
Lindsey returns from holiday, feeling refreshed, bronzed and motivated — which is exactly what she and Paul dig into in this episode of Challenging the Norm. Between them, they've got over a hundred y...
13 Sep 32min

Does Business Really Slow Down in August?
Call it August, call it Christmas, call it winter - every business has a "quiet" season.In this episode of Challenging the Norm, Lindsey and Paul explore the " August slowdown," what it actually means...
23 Aug 32min

Dealing with Change: How to Move Forward in Life and Business Change is inevitable. Your response changes everything.
Paul kicks things off by exploring the different types of change we experience—both the changes we choose and those forced upon us. Together, he and Lindsey discuss why dealing with change isn't alway...
30 Jul 32min

Who has control over your business? Because when the world gets wobbly, the answer matters more than ever
After a short break, Lindsey and Paul are back and ready to go for another season — having used the time to reset and catch their breath.To kick things off, Lindsey had thought this episode should rev...
10 Jul 28min

How do we turn clients into raving fans? From customer to ambassador, and the bit in between
We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking wi...
4 Jun 31min

Stop Trying to Fit In—Start Paying Attention
From identity to boundaries… and everything in between.In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a bus...
10 Mai 35min

Why Most Small Business Marketing Doesn’t Work
A practical conversation that will make marketing feel simpler.Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic.F...
19 Mar 33min



















