Who has control over your business? Because when the world gets wobbly, the answer matters more than ever
After a short break, Lindsey and Paul are back and ready to go for another season — having used the time to reset and catch their breath.To kick things off, Lindsey had thought this episode should rev...
10 Jul 28min
How do we turn clients into raving fans? From customer to ambassador, and the bit in between
We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking wi...
4 Jun 31min
Stop Trying to Fit In—Start Paying Attention
From identity to boundaries… and everything in between.In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a bus...
10 Mai 35min
Why Most Small Business Marketing Doesn’t Work
A practical conversation that will make marketing feel simpler.Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic.F...
19 Mar 33min
Sales and Selling: Why This Must Be Your Business Priority Turning conversations into conversions
In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” ...
9 Mar 37min
Analysis Paralysis and the Danger to Your Business Bridging the gap between thinking and making a sale
In the last episode, Paul and Lindsey explored the heart of your business — your pipeline. Now, they take the natural next step: sales. After all, a pipeline only matters if it converts.In this episod...
2 Mar 31min
Pipelines: What they are and what they are not in business How to make friends with your pipeline
Do a Google search, and you will most likely come up with a definition similar to the one below.“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale....
9 Feb 37min
New Year Pressure in Business and Life: Let’s Rethink Goals, Mindset & Success
In this episode, Paul and Lindsey set the tone for the year ahead, with reminders for business and life, but most importantly, wherever you are in your journey, it's okay.Paul talks about the cultural...
22 Jan 35min
