Sales and Selling: Why This Must Be Your Business Priority Turning conversations into conversions
In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” ...
9 Mar 37min
Analysis Paralysis and the Danger to Your Business Bridging the gap between thinking and making a sale
In the last episode, Paul and Lindsey explored the heart of your business — your pipeline. Now, they take the natural next step: sales. After all, a pipeline only matters if it converts.In this episod...
2 Mar 31min
Pipelines: What they are and what they are not in business How to make friends with your pipeline
Do a Google search, and you will most likely come up with a definition similar to the one below.“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale....
9 Feb 37min
New Year Pressure in Business and Life: Let’s Rethink Goals, Mindset & Success
In this episode, Paul and Lindsey set the tone for the year ahead, with reminders for business and life, but most importantly, wherever you are in your journey, it's okay.Paul talks about the cultural...
22 Jan 35min
Rounding off 2025 with a business, life and podcast reflection
In this episode, Paul shares some stats because he has been and is the ‘stat-man’ of this podcast. And while Challenging The Norm is a passion project, Lindsey and Paul are doing it because they want ...
22 Des 202530min
Why Waiting In Business (and Life) is Dangerous: Lessons Hidden in the Latest Budget
In this episode of Challenging the Norm, Lindsey and Paul dive into the 26thNovember budget. Not as economists (because they’re definitely not!) but as two business owners trying to make sense of why ...
8 Des 202537min
Planning vs. Winging It: The Great Business Debate
Finally, a topic where Paul and Lindsey are poles apart. In this episode, Paul admits he doesn’t always get around to this ‘stuff’... stuff being planning. He is honest and holds his hands up.Lindsey,...
14 Nov 202532min
Why Waiting Won’t Get You There: Lessons from Starting Later in Life
With everything you know today, if you were twenty, would you start yourbusiness in the same way?In this episode of Challenging the Norm, Lindsey asks Paul the question above - andthere is a reason fo...
1 Nov 202538min
