Pipelines: What they are and what they are not in business How to make friends with your pipeline

Do a Google search, and you will most likely come up with a definition similar to the one below.

“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale. It helps you keep track of conversations, opportunities, and sales.”

Sounds simple, but every business is different, and that is where some of the challenges arise because there is no one-size-fits-all.

In this episode, Paul and Lindsey go all in practical with a conversation about pipelines in business, what they are and aren’t, and how people see pipelines. They

explore the challenges, tools and what a pipeline is to them.

Here’s what you can expect from this episode.:

✅ What a pipeline is and isn’t.

✅ Why pipelines don’t get the attention they deserve

✅ The different ways people can enter your pipeline

✅ Lindsey describes her pipeline, how it focuses on building a relationship

✅ The difference between pipelines and funnels

✅ They get to the heart of what a pipeline is.

This is an episode not to be missed. It is a journey of exploration, packed with ideas and tips, and no matter your business type, will have you thinking about your pipeline differently.

➡️ Enjoyed this episode? Subscribe, leave a review or comment, or drop us a message — we’d love to hear what landed for you.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy.

https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

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