The William Murray Golf Success Story: How to Build a Strong Brand Community w/ Kerry Michaels

Bill Murray fans this is for you! Do you want to know how a community-driven business can build brand loyalty and drive demand? Look no further than Kerry Michaels, the co-founder and CEO of William Murray Golf. In this episode, we sit down with Kerry to discuss the incredible story of William Murray Golf and the valuable lessons she's learned along the way. Kerry shares how William Murray Golf grew into an authentic community of diverse individuals who share a love for golf and the brand's spirit. One of the things that made William Murray Golf stand out was its scarcity model, which built demand for the brand. Kerry shares how they started with limited inventory, buying only a couple of hundred polos, and sold out very quickly. This scarcity model led to demand for the brand, with customers eagerly awaiting new releases and sometimes waiting up to 12 or 18 months to see a popular polo again. Kerry also offers some practical advice for business leaders growing their companies. She emphasizes the importance of clear guardrails and priorities for yourself and your team, as well as saying yes to the right things and ignoring distractions to set your business on the right path. Through Kerry's experiences in building a community-driven business, she demonstrates that building a brand around a strong community can drive demand, build loyalty, and create authentic connections between people. Join us as we dive deep into the fascinating story of William Murray Golf and learn from Kerry's journey in growing this unique and inspiring brand. Check out the William Murray Golf Brand: https://www.williammurraygolf.com/ #CommunityDrivenBusiness #BrandLoyalty #ScarcityModel #BusinessLeadership ► Subscribe to our channel for weekly videos on strategy & leadership: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1 ➡ Looking for a sample agenda for your strategic planning offsite? https://www.smestrategy.net/blog/sample-strategic-planning-agenda // Connect with us: ► Contact us: https://www.smestrategy.net/contact ► Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/ // About SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. ► Work with us: Are you looking for someone to facilitate your strategic planning process? https://www.smestrategy.net/strategic-planning-facilitator ► Check out our Strategy & Leadership Podcast: https://open.spotify.com/show/4yND4JKofh64gcvyvcLMqW ► Check out our online course on how to successfully lead your next strategic planning process: https://courses.smestrategy.net/