Marketing School - Digital Marketing and Online Marketing Tips21 Nov 2023

Amazon's fastest new growing business segment…

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: CNBC article on Amazon’s advertising revenue Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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