Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Danger Sound Klaxon!:The Horn That Changed History (University of Virginia Press, 2023) reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology. By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology. Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

Episoder(1615)

James Q. Whitman, “The Verdict of Battle: The Law of Victory and the Making of Modern War” (Harvard UP, 2012)

James Q. Whitman, “The Verdict of Battle: The Law of Victory and the Making of Modern War” (Harvard UP, 2012)

James Whitman wants to revise our understanding of warfare during the eighteenth century, the period described by my late colleague and friend Russell Weigley as the “Age of Battles.” We commonly view...

29 Apr 201342min

Stanley Payne, “The Spanish Civil War” (Cambridge UP, 2012)

Stanley Payne, “The Spanish Civil War” (Cambridge UP, 2012)

The Spanish Civil War is one of those events that I have always felt I should know more about. Thanks to Stanley Payne‘s concise, lucid new work on the subject, I feel less that way. I do not exaggera...

13 Mar 201357min

Bernard Kelly, “Returning Home: Irish Ex-Servicemen and the Second World War” (Merrion, 2012)

Bernard Kelly, “Returning Home: Irish Ex-Servicemen and the Second World War” (Merrion, 2012)

The Republic of Ireland (aka The Irish Free State, Eire) declared neutrality during the Second World War. That wasn’t particularly unusual: Portugal, Spain, Sweden, and Switzerland did too. Yet around...

21 Feb 201357min

Sanders Marble, “Scraping the Barrel: The Military Use of Substandard Manpower, 1860-1960” (Fordham UP, 2012)

Sanders Marble, “Scraping the Barrel: The Military Use of Substandard Manpower, 1860-1960” (Fordham UP, 2012)

Sanders Marble, senior historian of the United States Army’s Office of Medical History, presents a collection of essays related to the problems of substandard manpower as defined at different times in...

28 Jan 20131h 1min

Frank Ellis, “The Damned and the Dead: The Eastern Front through the Eyes of Soviet and Russian Novelists” (University Press of Kansas, 2011)

Frank Ellis, “The Damned and the Dead: The Eastern Front through the Eyes of Soviet and Russian Novelists” (University Press of Kansas, 2011)

Frank Ellis’ The Damned and the Dead: The Eastern Front through the Eyes of Soviet and Russian Novelists (University Press of Kansas, 2011) introduces to English-language readers the riches of Soviet ...

5 Des 201253min

John C. McManus, “September Hope: The American Side of a Bridge Too Far” (NAL, 2012)

John C. McManus, “September Hope: The American Side of a Bridge Too Far” (NAL, 2012)

This past September saw the sixty-eighth anniversary of one of the European Theater of Operations’ most familiar operations. Conceived by Field Marshal Bernard Law Montgomery, MARKET GARDEN was the We...

4 Nov 20121h 4min

Ben Shepherd, “Terror in the Balkans: German Armies and Partisan Warfare” (Harvard UP, 2012)

Ben Shepherd, “Terror in the Balkans: German Armies and Partisan Warfare” (Harvard UP, 2012)

With Terror in the Balkans: German Armies and Partisan Warfare (Harvard University Press, 2012), Ben Shepherd, a Reader at Glasgow Caledonian University, offers us insight into the complex and harrowi...

26 Sep 201247min

Gregory Crouch, “China’s Wings” (Bantam Books, 2012)

Gregory Crouch, “China’s Wings” (Bantam Books, 2012)

When I was a kid I loved the movie “The Flying Tigers.” You know, the one with John Wayne about the intrepid American volunteers sent to China to fight the Japanese before the United States really cou...

30 Aug 201255min

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