498: WORK - Don Miller, how story is the key to your biz success

498: WORK - Don Miller, how story is the key to your biz success

Here is my testimony to Don Miller; of books written in the last decade, I have heard more testimony of actual life change as a result of people reading Don’s book, ‘A Million Miles In A Thousand Years’, than any other book. Period. I have purchased three cases of the book and given them away. I attended Don’s Storyline conferences, as have much of my family and friends. Now Don has brought his expertise and insight on story to the business world with unprecedented acclaim. If you want a successful business and life, what you will hear in the following interview and in Don’s just released book, ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen’, is a must read. Why? It flips our perspective of how to promote what we have to offer to the public. It’s not about your product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can and must apply it to our offerings in this format - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” When you listen in, I predict two things - 1) you will realize you are violating some of these principles, and 2) you will have an aha moment you can take action on right away. You can connect with Don at storybrand.com. Thanks to EZ Metrics ezmetrics.info, Concur concur.com/ziglar and Smartbizloans dot com, promo code ZIGLAR for supporting this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1670)

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Discovering A More Authentic Self When We Can’t Discount The Influence of Our Upbringing w/ Renowned Marriage & Family Therapist Vienna Pharaon

I have never wanted to give much credit to genetics or my upbringing. I wanted to feel, and really did, like I’m my own person. Until sometime in my 40s when I realized I kept repeating some patterns ...

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How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

Cultural testimony is that while we are in more contact with people than ever, but we are also feeling more isolated, disconnected, and lonely than ever. That’s not a broad brush opinion but I continu...

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How To Recover When Things Can’t Ever Be The Same w/ Mental Health Celebrity Neeta Bhushan

I recorded this episode three years ago. Before I’d experienced the greatest traumas of my life. I make different meaning from the message now. The idea of recovering from a trauma or tragedy is diffe...

20 Mar 58min

How To Design A Meaningful Life w/ Stanford Prof Bill Burnett

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“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is…to actually feel the rapture of being alive.” This is ...

16 Mar 1h 3min

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

I seldom give focus to money in this podcast, and this episode has nothing to do with making more or managing your money. It’s on how we make meaning of money, which may dictate more about your money ...

13 Mar 56min

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

I think the cultural perspective on optimism has decreased, even to the point of it being naive. It seems in vogue to be pessimistic and even cynical. The definition of optimism is, hopefulness and co...

9 Mar 1h 10min

The Brain Science of Perception w/ Biz Mentor Michael Hyatt

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I give much devotion to how we perceive reality, our emotions, and our identity. I find it is now what we perceive, but how we perceive that makes the difference in our life satisfaction. In this epis...

7 Mar 1h 18min

How Can We Best Help Our Brain Stay Sharp Till Our End w/ Neuroscientist Dr. Majid Fotuhi

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We are in the information age and I don’t believe there are any new topics and there is little, actual new information. But we can discover new insights and new angles and information that is more rel...

2 Mar 1h 7min

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