Ep. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4
In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4. Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display. He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed. Viewing behaviours and patterns are discussed, and Barry explains how Channel 4 decides when to air certain shows. He also talks about how important programmatic advertising is in his day-to-day life working at Channel 4. Barry goes on to talk about the impending death of the third-party cookie and how it affects business at Channel 4, explaining that for them, it doesn’t make any difference at all. Finally, the episode wraps up with Barry sharing what he would choose as his adtech superpower if he could. Learn all about digital video by tuning in to the latest episode of the AdTech Heroes podcast with Barry John, Head Of Sales Operations at Channel 4. Channel 4 We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com
29 Sep 202148min
Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times
In this week’s episode of AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times. During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying. The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers. Lucy then discusses the importance of keeping up with new technology in the industry. She also talks about her evolution in the sector, explaining how her role has changed over the years. She moves on to what other competitors in the publishing industry are doing and what the Financial Times does to stand out. The hiring process of the Financial Times is also discussed. Lucy explains how the company works to find the right talent for the brand, whether hiring for sales or product roles. Lucy also speaks about the impending death of the cookie and how this has affected any changes made to the Financial Times website. The episode concludes with Lucy sharing what she expects for the future of digital advertising. Do you want to discover how the world’s leading global business publication, the Financial Times, deals with digital advertising? Then tune in to this week’s episode of AdTech Heroes podcast, with Lucy Marchington, Media Director at the Financial Times. Financial Times We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com
27 Sep 202136min
