Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy.

Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media.

PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering:

  • Customer insight marketing
  • Transformation and effectiveness
  • Media assurance
  • Audience reporting
  • Campaign delivery

At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team.

While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’

Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector.

Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising.

Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC.

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Episoder(59)

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industr...

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Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for market...

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Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency,...

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Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with R...

7 Des 202133min

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

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In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, I...

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Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

In this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in...

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Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as co...

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Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Gro...

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