CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

Hi, my name is Maggie from the International Institute of Digital Marketing. The COVID-19 pandemic has, in a few months, transformed societies and businesses around the world. While we have watched the world change before our eyes, we have also asked ourselves: how has COVID-19 changed marketing? Today we will address this question in three areas that have been shifted this past year by the pandemic. The first area is the space in which marketing takes place. Over the years, as technology has advanced, we’ve seen many industries move to virtual ways of delivering their goods, services and easing the factor of communication. However, the transition to online platforms has been many times more rapid as isolation started to sink in and many companies like Facebook and Microsoft started to realize that a virtual set up in many cases, can speed up production rather than decelerate it. The second area is the factor of resource consumption. When much of the economy came to a complete halt and the resource flow slowed, it meant that workers, including marketers, had to find innovative ways to do more with less. Finally, with human interaction starting to come back, the delivery of goods and services will likely remain distanced. And along with these changes, retailers need to continue to find innovative ways to showcase products and services safely, leveraging augmented reality, virtual reality, and via more robust websites that include ordering and/or e-commerce capabilities. Thank you for joining me today in discussing the future of marketing after this past pandemic-filled year. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

18 Aug 20211min

: #podcasts #discoverytools #googlesearch If you’re overwhelmed by the number of #podcasts out there, it’s not surprising. With so many #podcasts available, how do you find the ones you want to listen to? Hi, i’m cally, from the international institute of digital marketing. Here’s how to find #podcasts that interest you 1: how to find #podcasts by performing a discovery #googlesearch The quickest and easiest way to find #podcasts is google. Just choose your niche, and type in “business #podcasts,” “health #podcasts,” “relationship #podcasts,” or whichever topic interests you the most. Google isn’t your only choice, though. 2: how to find #podcasts using The search bar in the main Podcast host sites There’s no shortage of podcast hosting sites. With a quick search on google, you’ll find: ● Buzzsprout ● Podbean ● Anchor ● Riverside ● Spreaker 3: How to find #podcasts using new and Emerging podcast #discoverytools Regular podcast listeners may well be familiar with some of the newer #discoverytools. These tools take the effort out of finding #podcasts. Some of the most prominent tools are; Listen notes If you’re trying to find a podcast, listen notes calls itself “the best podcast search engine,” but it does a lot more than purely serve as a discovery tool. Pod hunt Pod hunt promises “the best #podcasts daily.” When you visit the site, you’ll go straight to the main search engine, where you can start your search. Podchaser Podchaser lets you find #podcasts, curated lists, ratings, reviews, and guest appearances. The search page brings up a list of the latest episodes, or you can use the white search box at the top of the page to find #podcasts in your preferred niche. Spreaker Spreaker is a podcast creation software and app. It organizes, curates, and delivers content through live audio feeds, simplifying everything and making it straightforward to find #podcasts and import your podcast library. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Aug 20212min

Hi, my name is Lebogang from the International Institute of Digital Marketing. If you are probably wondering if it is necessary to establish a blog for your company, I am here to inform you that yes, you do need one. A blog serves as a method of communicating with existing and potential customers - with the aim of informing and receiving feedback from them. It allows you to share different forms of text, photographs, videos, and other visuals. Moreover, it can also be used as a marketing strategy by your business to attract new customers/clients. Some of the benefits of having a blog as a company includes: 1. It attracts new customers - through the use of key search words, potential customers when searching for content or a topic you share are bound to find your blog as one of the search results. 2. Increases credibility as an expert in your industry - the more content you share and people engage with it, the more credible your advice becomes in the industry. 3. Re-purposes blog content for social media - the content you share on your blog is likely to be reposted or shared by readers on the different social media platforms. 4. Drives traffic to your website - which can be converted to leads - by creating a call to action on your blog you prompt the reader to go to your website and find out more about your company. Companies such as Coca-Cola, Disney, Walmart, and Starbucks are good examples of successful blog websites - these companies have been able to create engagement with their customers and develop relationships with them. Blogging as a marketing channel has many proven benefits, so go ahead and take a leap and start blogging. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Aug 20211min

How to achieve a masterful Digital Content Hi, my name is Leandi Smith from the International Institute of Digital Marketing. Many businesses have been trying to figure out a way to adapt to the new digital age, especially due to the global pandemic that affected businesses. The best way to achieve a good digital business image is to establish appropriate digital content to give customers a motivation to award trust in products and services. why? Businesses need to know how to attract their consumers. Good quality content will allow you to stay up to date on various media platforms and interact with consumers. With this, they are able to answer questions and know more about their customers' needs and wants. Good quality content consists of blogs, posts, infographics, videos, newsletters, etc. A few tips that are recommended for good quality content are the following: Know your audience- what are their needs and wants; know what your goals are- which is mainly to attract; build customer loyalty and trust; solve problems; create valuable content- is it useful and interesting to customers?; be original; diversify and lastly make use of blogging. For more information, you can visit our website www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Aug 20211min

Points - No focus on digital media - How they came in * The 5 points they realized (dial-up personalities, being playful with franchises, go big on lists, digging * into archives, knowing when to go in-depth) 1 Youtube 2 Instagram 3 Twitter 4 Tiktok Formula one racing is one of the biggest and arguably the most well-known forms of motorsport in the world. We have 10 teams with 2 drivers each driving around the most popular circuits around the world at insane speeds all with the aim of drivers and teams achieving glory. Hi im jene burgers and in this podcast ill be chatting about How Digital Media Helped Formula 1 Stay Relevant in the New Digital Era With all the money that gets invested into the sport it's incredibly difficult to believe that they didn't really have a focus on digital marketing up until recently. Okay, not 2020 recently but roundabout 2017/18 recently. Before they realized the need for a more detailed digital marketing plan the sport was in no way in the dark. They had and still have an app which fans can download and then be kept up to date on race dates and times, time standing during a race, and some more forms of content beyond what could be seen on tv like feature articles and video content, the app now isn't much different obviously if you get to opt to subscribe and pay for their premium content you get a whole lot more but the standard app does pretty well in my opinion. They also started multiple social media accounts as various platforms gained popularity, you can find official F1 accounts on Youtube, Instagram, Tiktok, Facebook, and recently Tiktok. In a google blog, Adam Crother (the head of digital media rights for formula 1) spoke about how the team created a list to help them engage with the new generation of fans. This new generation are the ones who knew how to find and play their favorite game on their parent's phone before they could write their own name and in order to reach them you have to be where they are: Social media The 5 points they came up with were: dial-up personalities, being playful with franchises, go big on lists, digging into archives, knowing when to go in-depth And although Crother touches on how they do this I’m going to dig a little deeper The folks at formula 1 have used their multiple social media platforms to help with these points on youtube they run their grill the grid series and beyond the grid podcast where drivers partake in qna challenges it can't be denied that the f1 has a whole lot of major franchises within their reach like McLaren, Ferrari, Mercedes and they use the teams competing for content as well via the team's social media accounts, you could say there's this synergy between the teams and f1. So that's how we get to see more of the drivers and how the f1 uses franchises. They also love using lists, a quick search on youtube reveals “top 5 race radios” “top 10 dramatic pitlane moments” and a plethora of other list contents, again they couple this up with archive footage of which they have more than 40 years worth to include the best f the best moments since the sports first broadcast. They know that the history of F1 is part of what makes the sport great and they showcase their years of footage and also deep dive into past drivers' careers and then showcase them on their website. Overall the move has been an effective one I mean they have 2.9 mills on TikTok, 5.92 mil youtube,14,3 mill Instagram 6.1 mil Twitter and it continues to grow. I can't wait to see what else Formula 1 has in store to reach the new generation but they are doing a brilliant job so far, at least in my opinion. Be sure to check out more of our podcasts from the incredible people at IIDM or if you're in a reading mood find our blogs on https://blog.thedigitalmarketinginstitute.org/ Till then, have a good one. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™

17 Aug 20213min

Hello everyone. My name is Golnoosh from the International Institute of Digital Marketing. Today I want to talk about the importance of Marketing for children and a few simple tactics to increase your success rate. Children and teenagers spend about $200 billion every year, and they have a 90% influence on purchases of food, clothing, entertainment, and other items. So it sounds logical that businesses spend nearly $17 billion per year marketing to them. Actually, Marketers are well aware that children have purchasing power, even if it is indirect. On the other hand, marketers face challenges when trying to market to children, and competition is the first. They are always trying to use new strategies and patterns, which are mainly effective on the internet because young people use social media to keep up with the latest music, fashion, and other trends. Therefore, the internet is a popular tool for marketers because of its ties to youth culture. But marketers should consider some ethics in this process. Children are easy to trick, but they should not be misled, lied to, distracted, or confused. Besides, Marketing for children's products should carefully balance what the kids want and what their parents think is appropriate. But how can we improve our market position? First of all, you have to Communicate with parents to convince them that your product works for their children well. Secondly, you can encourage kids to express themselves for the brand. Allow them to participate in the creation of user-generated content to promote your brand. Moreover, Parents increasingly value STEM subjects, so find a way to incorporate science, technology, engineering, and math into your plans, whether through digital ebook downloads or in-game educational videos. You can find more tips and Infos about that on our website. The address is www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Aug 20212min

Hi, my name is Faith Okosun, from the international institute of digital marketing. Are you a startup? And looking for useful tips on ways to improve the sales of your products and services? well, I would always advise you to begin online. Making sales online isn’t as easy as it looks, It takes a whole lot of time, effort, and consistency. But a few quick tips may work even before you can build a ‘structure’. Here are the five tips to make successful sales online: One, Brand tone of voice: This represents your brand’s unique perspective, and the values you stand for. In other words, this is your brand’s overall personality. So you aim to aspire when it comes to your brand tone or your voice Secondly, Invest in good designs and product images: Good designs and product images are what differentiates your brand from others and make your social media pages or website landing page more inviting. Content marketing which is the third Ever heard that content is king? Well, Content marketing is powerful, it’s also hugely competitive. Don’t do the same thing as everyone else, be unique. Identify your target audience, their pain points, their needs, and then share helpful tips, information, and knowledge from your experience with the aim of teaching that should be your sole aim. Four are your reviews: Reviews are a form of user-generated content, reviews show you are reliable and your product or services are excellent. Reviews will also help you optimize your customer experience to help create a positive online footprint Lastly, post frequently and engage: Whatever works for you, depending on what you sell, make sure you can be seen. The marketing rule states that a prospect needs to hear and see your message, that is, your product and services at least 7 times before they will take action to buy that product or service. Don’t overwhelm yourself, but be consistent. For more information visit our website www.thedigitalmarketinginstitute.org Thanks. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Aug 20212min

#seo #keywords #entities Context and relevance are becoming increasingly important in search engine results, and #entitiescan help improve these factors. Hi, i’m cally, from the international institute of digital marketing. Let’s unpack why #entity-based #seo is a new way of thinking about optimization Benefits of ##entity-based #seo #entity-based #seo is more relevant, refined, and granular than keyword #seo alone. Over time, improvements in automated natural language processing and new search methods like chatbots and digital assistants have made search queries longer and more complicated. Yet, most search queries still relate to an #entity. For example, “things to do in brussels” or “what to do in brussels today” relates to brussels, belgium. Even without the quantifier of belgium, search engines can tailor their results based on previous #entity knowledge and context. For marketers,#entity-based #seo offers more . Ensuring your brand is a concrete #entity could help you include a large number of #keywords that may not have been previously available. In e-commerce, #entity-based #seo can connect your products under a single #entity. How to shift your strategy to #entity-based #seo Understanding which #entities your business connects to and establishing your business as an #entity in itself will become increasingly important in coming years. How do you move on from previous, often keyword-focused strategies to an #entity-based strategy? List your business on relevant directories One way to leverage #entity-based #seo is to list your business on directories across the internet. Google my business, for example, is used as a data source for the google knowledge graph. Other listing services, such as yelp, can also help create strong, domain-rich backlinks for your brand and help you create a known #entity. Prioritize brand building Brand building is another essential tactic in #entity-based #seo. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique id#entity for your brand. Managing your reputation is also increasingly important, as your reputation may factor into #entity creation. Be conscious of the #keywords you currently rank for and note—and correct for—any possible pr problems that could arise. Consider your use of interface management tools Interface management is becoming a factor in #entity-based #seo, as a silo approach to collaboration may negatively impact search engine visibility. This may happen despite keyword rankings, which could significantly affect some businesses. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

16 Aug 20213min