4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

The field of Digital Marketing is vast, and there are many channels out there to help Digital Marketers reach their audience. One of the channels we will be discussing today is Influencer Marketing. What is Influencer Marketing? Influencer Marketing is when a Brand or Company works with a Social Media influencer to advertise their products or services. Why Influencer Marketing? Keep in mind that in 2021, the Influencer Marketing Industry to expected to reach 13.8 Billion Dollars. So as you can see, Influencer Marketing is a booming industry because most followers trust the influencer on their decisions. Therefore, they tend to have leverage over their followers. Audience Targetting Before your brand or company determines who to work with, remember to identify your target audience. Once we have chosen the target audience, we’ll move on to the next step. Which is how to determine your influencer It is usually easier to work with an influencer who has partnered with other brands since they are more experienced. Measure KPIs Lastly, remember to set KPIs and constantly check back to make sure you are hitting them. Results do not mean much if you never had a goal in mind. Thanks for listening, and if you want to read more about Influencer Marketing or Digital Marketing in general, check out our blog page in the description below! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20211min

¿Cómo funcionan las páginas web? Página Web es la sede digital del negocio. Se requiere alquilar un espacio en un servidor, es decir un ordenador conectado a internet, para almacenar los componentes de tu página. Estos servidores cuentan con una cuota de alojamiento o en algunos casos, son gratuitos. Todos los servidores tienen Dirección IP que son una serie de números que cualquier dispositivo conectado a internet pueda localizar. Permite comunicación a lo largo y ancho del mundo con el servidor. La dirección web o nombre del dominio es la denominación por la que serás encontrado en la web. Lo que se escribe en la página del navegador para acceder al sitio. Lo que va después del www. es el nombre del dominio. ¿Cómo funciona el proceso con internet? Cuando alguien visita tu página web, el servidor transfiere al explorador web la información necesaria para que el usuario pueda visualizar la página. El tiempo que un sitio web tarda en cargarse depende de factores como el volumen y el tipo de información, así como la velocidad de la conexión a internet. Aquí te dejo algunas Decisiones Importantes que debes tomar al momento de establecer su sitio web. 1. Nombre de dominio: Verificar que esté disponible, de lo contrario, busca registro de dominios en la web. Procura que sea: corto, significativo, directo y fácil de recordar. Prueba con terminaciones diferentes: .com, .net, .es, .org. 2. Página de inicio del sitio web: Es tu escaparate, conduce a otras ventanas dentro de tu sitio a través de la navegación. La cabecera de navegación puede estar arriba o a un lateral de la página. Pregúntate cómo están organizadas las páginas que visitas por lo regular. 3. Contenido: Agrúpalo, usa secciones tradicionales “acerca de” (historia y fotos del negocio) y “contacto” (comunicación y ubicación) “formularios” “ecommerce” ¿Qué quieres que haga la gente en tu sitio web? Que sea accesible la comunicación con tus clientes. 4. No utilizar tecnicismos. Enfocarse en resolver problemas y necesidades de los visitantes al sitio. 5. Contar una historia, que transmita confianza, explica los conceptos que estás utilizando. Incluye testimonios o videos de clientes satisfechos. Cada segundo cuenta, el usuario no estará mucho tiempo en la web, pero imágenes, encabezados y diseño, pueden ayudarles a encontrar lo que buscan, antes de que lo busquen en otra web. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness

1 Jul 20212min

What’s Up, Everyone! My name is Tremaine Robinson and I am the CEO of Limitless Travel! Limitless Travel has been fully functional since 2019 and has seen many ups and downs. I have understood the power of digital marketing and have taken pride in it. Since we are seeing much success within my business, I thought I would assist the other business owners within the travel industry. The top three digital marketing tactics that I would recommend focusing on are content marketing, social media marketing, and email marketing. All three of these sections are truly important and keep everyone engaged. Just think about it, would you continue to watch the content or a social media platform if it was boring? NO! Content marketing is definitely essential and should be vibrant, full of energy and excitement for others to see. This would be the first interaction that you would have with any individual or any potential clients. It is imperative to have amazing content that your clients can look forward to or mesmerize over. Next, your social media platforms! Social media and your content go hand-in-hand. You must have vibrant photos to go on your social media platforms. Everyone is on social media and this will be one of the first places that people will locate your business at. On your social media platforms should be your website so it is easier for clients or future clients to find your products or services. Be smart and thoughtful. Lastly, is email marketing. This is a viable tool to ensure that you are reaching people in many different ways. Some individuals may not have social media but have email only. Yes, sounds crazy in 2021 but you never know. Email marketing allows for you to also send your clients deals and packages. This could be perfect timing for some. Clients may be needing a trip then BOOM… your email with a great trip deal/package and not you have a client! Never underestimate the power of the new digital world. Everything and anything is possible! Take full advantage of all of the resources available to get the best outcome and the most return on your business! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20212min

#content #copywriting #marketing #copywriting is hard. Whether you’re writing product descriptions or ppc ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drAIn your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI #copywriting tools powered by machine learning. What is AI #copywriting and how does it work? AI #copywriting is essentially computer-generated writing created using natural language processing tools. First, you decide what you want to write about and the type of #content you need. This could be anything from a blog post to a short ad. Then, you set certAIn parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class. Once the machine receives the instructions, it generates #content based on these parameters by analyzing similar pre existing #content from around the web and processing it into something new and plagiarism-free. Why should you use an AI #copywriting tool? There are a few reasons why marketers and copywriters might check out AI #copywriting tools. First, AI #copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft #content in your sleep! Also, just think about how convenient AI #copywriting is. If you need bulk #content, such as product descriptions, AI #copywriting handles these jobs for you, so you’re free to focus on more demanding #marketing tasks like lead generation and kpi tracking. Finally, AI #copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brAInstorming ideas or generating some #content, an AI tool can help you get going agAIn. If you’re a busy #content creator with multiple deadlines or dreams of scaling your #content production, it’s worth exploring how AI #copywriting may help you. AI #copywriting limitations Like any digital #marketing tool, AI #copywriting has its limitations. First, although AI tech is impressive, AI #copywriting tools don’t write anything truly original. What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in #marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try To invoke emotion through your #content. In short, while it’s great for bulk projects, you might not find AI #copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

30 Jun 20213min

Hello, My name is Marielle. Today, let’s talk about how small companies can have a digital marketing presence in 6 steps Digital marketing is more accessible to small businesses than traditional marketing. More accessible means also more competitive. So we will discuss how to start your digital marketing presence and stand out from the crowd. 1.The first step is to start your online presence An easy way to be on google is to register your company on Google my Business, phone books, and Facebook. 2. step 2 : Differentiate your company How can you differentiate yourself? Creating your website and clearly defining your services and prices, who you are, your team, your values, and how to contact you. Step 3 – Stay in touch with your audience Regularly send emails to your audience and give them free advice on your website and social media channels. Step 4 – Stay focus on your audience needs Get to know more about what your audience wants from you. Surveys, giveaways, games, or asking them for suggestions are good ways to interact with your followers. Step 5 - brand’s building Your company’s image impact people online and offline. Last step Step 6 – Scaling Grow and monitor your business by using paid advertising and tools such as Google Analytics For more tips, please subscribe to our channel Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

30 Jun 20212min

Hello everyone, my name is Lisa Alvaro and today's podcast will be covering the topic “ The 4 most common digital marketing mistakes brands need to avoid” Topic 1 - Lacking realistic digital marketing goals and goal tracking. One of the biggest mistakes in digital marketing is goal setting. If you don't set a goal you won't have any direction or know what’s going on with your campaign. Without realistic goals, you're setting up your business for failure. How to avoid these digital marketing mistakes is to use smart goals which are specific, measurable, achievable, realistic, and time-sensitive. Topic 2- Targeting the wrong audience- One of the biggest mistakes you could make in your business is targeting the wrong audience. Many companies will try and target a broader audience but end up being discouraged as their campaign doesn't reach the expected sales they were hoping for. How to avoid this mistake is to research your target audience, start with creating marketing personas based on previous buyers. These personas are based on information such as demographics, interests, hobbies, and buying habits. Topic 3- Neglecting your website design- a user-friendly website is a MUST!! In the digital age. One of the common mistakes companies make is neglecting their websites.to thrive in today's digital world you need an easy-to-use website that provides valuable information. How to avoid these digital marketing mistakes is by making sure your website is mobile responsive - quick to load and easy to navigate. And the final point of this podcast is Forgetting about search engine optimization (SEO)search engine is how to find your customers for your business and the main way to find anything on the internet. If you don't know how to use SEO it's time to learn !! Take you time to identify the questions your audience asks by interacting with your customers, service team, researching your competitors and industry. I hope you have found this information useful and looking forward to helping your business grow and become successful. Have a great afternoon and remember to be kind to everyone. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

30 Jun 20212min

H&M And Its use of Digital Marketing to Push Their "Perfect" Body Agenda. Hi I am Lian and I am a Marketing Analyst at The International Institute of Digital Marketing, my podcast is going to cover H&M and its use of digital marketing to push its “perfect” Body Agenda. Script: Brief Background on Affected Company: H&M has grown into one of the most recognizable brands in the fashion industry. As reported by Bloomberg, H&M has almost 4000 stores worldwide and has plans for 7000-8000 more stores in the future. And just like every big industry or business, digital marketing is becoming much more prevalent now than it ever was before. Digital Marketing, is used to push businesses' agenda’s towards their targeted audience through social media platforms, to try and influence followers and likes to reach the end goal of a future purchase. H&M Definitely has a strong online presence and following, which is why it’s so easy to influence consumers views as H&M Ad’s are constantly being pushed on every platform out there, which brings me to the main issue, in 2011 H&M had created a campaign where they promoted their bikini and swimsuit line called the “Perfect” Body which portrayed a face of a model computer generated onto a mannequin's body. Millions across the world became enraged, at the message H&M was pushing towards their audience, it was on every platform people of all ages that had access to social media had seen it, the message was quite clear to those that by using a mannequin instead of a models body just goes to say that even a models body isn’t perfect enough, which places audiences that have mental health issues, body positivity issues, and self-esteem issues as well, under more stress, it’s not easy in society today, especially with companies that push messages that try and push those people to conform to society's ideology of what's normal or expected. Digital Marketing is an amazing and necessary skill to take on, businesses wouldn't be half as successful they are today, without the utilization of digital marketing. However unethical Digital Marketing is becoming a big problem with exaggerated and tall claims and pushing negative advertisements shouldn’t be the way. I would rather live in a life where businesses create content that motivates you positively or displays ethical digital marketing. Check out our website to be more informed about Digital Marketing! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

30 Jun 20212min

Hello everyone, my name is Katherine Garcia. and I am with the International Institute of Digital Marketing. Today I will talk about the tools you will need in the ever-changing digital world as a digital marketing agency, freelancer, or entrepreneur. To start, let’s talk about digital marketing and businesses. No matter what you do or where you are in life, you have to design, plan, and analyze your content. You may not think about this right now, but the work can pile up quickly. Quicker than you may believe. As a result, things can become stressful, and cause your business or company to suffer. It probably would be best to avoid that situation. There are many tools that can help you with many aspects of your business, but today I will talk about some of the best digital marketing tools you can use to help your business. The first tool is Google Analytics, and it tracks and reports on your web traffic. You can see where your website visitors are coming from, what device they are on when they are accessing your website, and much more. The second tool is Canva. Canva is a great graphic design tool that allows you to access templates for many things you might need like social media posts, blog banners, and photos for your website. There are many formats for your social media posts, like Instagram and Facebook. The possibilities are endless. Canva requires a paid subscription, but they do have free trials if you are unsure. The third tool is Hubspot. Hubspot is a marketing and sales automation platform. They provide you with the tools you will need to manage your marketing strategy and sales strategy. Besides marketing and sales, Hubspot includes CRM software and tools to help with your business. The 4th tool is Hootsuite. Hootsuite is one of the best tools to schedule posts and content for your social media. You can add multiple social media platforms to post to, and track the analytics of your content. Hootsuite does charge for a subscription, but they do offer a free trial to test out the program. The fifth and final tool is MailChimp. MailChimp is an email marketing automation platform designed to help you craft and schedule your emails. MailChimp is able to help with more than email marketing. They can help with ads and targeting your audience Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

30 Jun 20212min