Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

By now, most of you have heard about the Impossible Burger. I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon. Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all. A world-renowned geneticist, Pat is a former Howard Hughes Medical Institute Investigator and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine. His numerous accolades include the American Cancer Society Medal of Honor, and the NAS Award in Molecular Biology. Moved to action by the urgent need to redress global climate change, Pat founded Impossible Foods with one clear goal: to eliminate animal agriculture — inarguably one of the biggest contributors to planetary warming — by providing delicious, nutritious, and environmentally friendly alternatives to meat and dairy directly from plants. The mission statement is ambitious, some would even say audacious. But his impact is already undeniable — and he’s just getting started. Today he shares his story. This is a broad and far-reaching conversation that covers Pat's background and the impetus behind Impossible Foods. We cover the company's initial success in converting high-end chefs, the subsequent penetration of the fast food industrial complex, and the entrepreneurial difficulties of rapid growth and meeting demand at scale. We then turn attention to Pat's mission to redress climate change. The important need to replace food from livestock with more environmental friendly alternatives. And what is required to achieve that, while meeting the finicky palate requirements of the average consumer. Irrespective of your opinion on plant-based meat analogues, the deleterious environmental impact of intensive animal agriculture is irrefutable. Seismic changes to our food systems are mandatory if we want to responsibly redress global climate change. And each of us has the power to promote these changes, beginning with our daily food choices. You can watch it all go down on YouTube. I really enjoyed this exchange. A compelling companion piece to last week's conversation with Paul Hawken, my sit down with Beyond Meat founder and CEO Ethan Brown and my episodes with Good Food Institute founder Bruce Friedrich (RRP 286 & 402), I encourage all of you to listen with an open and appreciative mind. Peace + Plants, Rich

Episoder(959)

A World Champion Athlete & Oscar-Nominated Writer on Mindset, Performance & Persistence

A World Champion Athlete & Oscar-Nominated Writer on Mindset, Performance & Persistence

With over 400 triathlons to her name, today's guest Lesley Paterson is a 3x XTERRA Triathlon World Champion and 2x World Triathlon Cross Champion. But if you asked about her greatest test of endurance, it wouldn’t be a race. It would be chasing an Oscar. For 16 years during her professional triathlon career, Lesley fought to secure and maintain the film rights to All Quiet on the Western Front out of her own pocket from race winnings. She wrote and rewrote the script, and despite the odds stacked heavily against her, never gave up on her dream of getting the movie made. After many years of starts and stops the film was finally released and took home four Oscars and seven BAFTAs—including one for best-adapted screenplay (this was Lesley’s first screenplay might I add). All of which is a testament to her patience, discipline, and hard work. Lesley’s relentless persistence is the focus of today’s conversation, along with the importance of self-belief, playing the long game, and the ‘never quit’ drive required to crush audacious goals. Delightful, engaging, and strong, I adore Lesley. There’s a lot to learn from this fiery Scottish lassie. Note: If you like this exchange, be sure to check out her book The Brave Athlete, which is packed with actionable practices to build an endurance mindset. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Seed: seed.com/RICHROLL BetterHelp: BetterHelp.com/RICHROLL Squarespace: Squarespace.com/RICHROLL Momentous: LiveMomentous.com/richroll  Indeed: Indeed.com/RICHROLL Babbel: Babbel.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

21 Aug 20232h 29min

Food Is Medicine: Christopher Gardner, PHD On Using Diet To Prevent Disease

Food Is Medicine: Christopher Gardner, PHD On Using Diet To Prevent Disease

Here to guide us toward an evidence-based, rational model for nutritional health and teach us how to distinguish good nutrition science is one of the world’s leading and most innovative researchers, Christopher Gardner, Ph.D. Dr. Gardner is the Director of Nutrition Studies at the Stanford Prevention Research Center and a Rehnborg Farquhar Professor of Medicine at Stanford University. He's been researching the health effects of a plant-based diet for 20 years, and his research has provided significant and practical health insights to better inform our everyday dietary decisions. Today we dive into the following topics: What we know and don’t know about diet, weight loss, obesity, diabetes, heart & metabolic health; the diet wars: plant-based vs. carnivore vs. Mediterranean & low-fat vs. low carb; common misconceptions about protein requirements; the importance of personalized nutrition and finding a sustainable diet for long-term success; what makes a rigorous scientific study and why knowing a study’s funding source is important; what defines a healthy microbiome; and why diet is the most under-appreciated, underutilized factor in preventing disease. Dr. Gardner is an absolute delight. It was an honor to spend time with him. I hope you find his insights clarifying, informative, actionable—and perhaps even life-saving. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: ROKA: roka.com/RICHROLL On: on-running.com/stories/rich-roll AG1: drinkaG1.com/RICHROLL InsideTracker: insidetracker.com/RICHROLL Whoop: whoop.com Athletic Brewing: athleticbrewing.com  Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

14 Aug 20232h 34min

ROLL ON is… ON! (+Chris Evans)

ROLL ON is… ON! (+Chris Evans)

Welcome to ‘Roll On’—the semi-regular version of the podcast where we ramble on matters of interest across culture, sports, art, literature, politics, self-betterment, and more. My co-host is Mr. Adam Skolnick, an activist, veteran journalist, author of One Breath, and David Goggins’ Can’t Hurt Me and Never Finished co-author. Adam writes about adventure sports, environmental issues, and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. Today we exchange updates on personal goings on, discuss listener questions, welcome UK radio legend Chris Evans to the table, and share the whys and hows of my new creative partnership with Swiss sportswear brand On. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Timeline Nutrition: TimelineNutrition.com/RICHROLL On: On.com/richroll AG1: DrinkAG1.com/RICHROLL Indeed: Indeed.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

10 Aug 20232h 16min

Baratunde Thurston On Social Media Perils, Institutional Distrust & Why Empathy Is The Solution To Our Political Divide

Baratunde Thurston On Social Media Perils, Institutional Distrust & Why Empathy Is The Solution To Our Political Divide

Today's podcast guest is Baratunde Thurston—an Emmy-nominated writer, comedian, and cultural critic focused on the intersection of tech, democracy, climate change, and race in America. A generational voice in the media landscape, Baratunde is a former executive at The Onion, a writer for Puck News, the New York Times bestselling author of How To Be Black, and the host of both America Outdoors on PBS, and the podcast How To Citizen. Today we cover everything from the impact of technology and social media on society to the current perils of our democratic system. We also discuss the need for diversity and representation in media, the importance of community and belonging, nuanced conversation, and responsible media practices. We also address the rapid evolution of our media landscape and our declining trust in institutions across the country, what it means to be black in America, and how we can all become more active and informed citizens. I’ve been a fan of Baratunde and his work for many years. He is a witty and masterful storyteller and someone I respect for fearlessly confronting difficult problems with actionable solutions, enthusiasm, and consensus building.  This one is powerful. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: AG1: DrinkAG1.com/RICHROLL Birch: BirchLiving.com/RICHROLL BetterHelp: BetterHelp.com/RICHROLL Squarespace: Squarespace.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

7 Aug 20231h 57min

Kai Lenny: The World's Most Versatile Surfer On Adventure, Risk, & Turning Fear Into Fuel

Kai Lenny: The World's Most Versatile Surfer On Adventure, Risk, & Turning Fear Into Fuel

Kai Lenny is the greatest and most versatile waterman the world has ever known. A Maui-born and bred athlete of extraordinary skill, he pushes the boundaries of possibility at the highest levels in not just surfing—performing maneuvers and aerials never believed possible with regularity—but also as a kiteboarder, foiler, outrigger canoer, and as big wave rider. Kai doesn’t just ride the world’s most fearsome waves—he conquers them. Like a maestro of the ocean who channels nature’s ferocity into art, he carves down 80-foot plus cliffs of water with physics-defying maneuvers previously thought only possible on small waves with a flair, joy, and an intensity that can only be described as balletic. He’s the GOAT and he’s here today to let us in on his crazy world, the visualization and mindset tools he uses to hone his craft, and what the future holds both for himself and the sport of surfing. There’s a lot to be learned from Kai’s experience, his pursuit of mastery, and his approach to physical, mental, and emotional excellence. I hope you enjoy this one as much as I did. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Momentous: LiveMomentous.com/RICHROLL GoMacro: GoMacro.com Inside Tracker: InsideTracker.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

31 Jul 20232h 21min

Tim Ferriss Is Changing His Mind: Mental Health, Psychedelics, & Transcending Productivity

Tim Ferriss Is Changing His Mind: Mental Health, Psychedelics, & Transcending Productivity

A relentless experimenter and master of productivity, Tim Ferriss is the mega-best-selling author of The 4-Hour Work Week, Tools of Titans, and Tribe of Mentors. He’s also the host of the wildly popular Tim Ferriss Show—where he deconstructs the tools, mindsets, and practices of world-class performers across business, sports, and more. While Tim is known and revered for his wisdom regarding optimization and productivity, it’s his arc as a human that impresses me the most. He’s been through a lot. He’s grown considerably. And he’s shared his personal and professional struggles with a laudable degree of courage and vulnerability. Today’s exchange centers on Tim’s inward journey. How he grapples with anxiety and depression. The ways he learned to face difficult emotions. And the various modalities he has explored from silent meditation and psychotherapy to psychedelics. I hope you find this conversation helpful, and that it reframes how you think about, manage, confront, and heal your own emotional wounds. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Roka: ROKA.com/RICHROLL AG1: DrinkAG1.com/RICHROLL Express VPN: ExpressVPN.com/RICHROLL Indeed: Indeed.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

27 Jul 20232h 17min

Judd Apatow On Comedy, Creativity, And Embracing Your Inner Weirdo

Judd Apatow On Comedy, Creativity, And Embracing Your Inner Weirdo

One of the most acclaimed filmmakers of his generation, today Judd Apatow graces the podcast to discuss his fascinating perspective on filmmaking, storytelling, creativity, and more. From directing This Is 40, Knocked Up, and The 40-Year-Old Virgin, to serving as producer for Anchorman and executive producer for Freaks and Geeks, Judd has made an indelible mark on Hollywood. Today we unpack the experiences, philosophies, and strategies that have shaped him into the unparalleled creator he is today. We explore his creative process, his approach to storytelling, the lessons he’s learned from working with some of the biggest names in the business, and how he pays it forward. This conversation left me with a newfound appreciation of comedy not only as an art form—but as a powerful means of grappling with the complexities of the human experience. I hope you enjoy this one as much as I did. Show notes + MORE Watch on Youtube Newsletter Sign-Up Today’s Sponsors: BetterHelp: BetterHelp.com/RICHROLL Timeline Nutrition: Timelinenutrition.com/RICHROLL Momentous: LiveMomentous.com/RICHROLL Babbel: Babbel.com/RICHROLL Whoop: WHOOP.com  Plant Power Meal Planner: https://meals.richroll.com Peace + Plants,

24 Jul 20232h 19min

Spiritual Minimalism, Purpose, & Living A More Fulfilling Life With Light Watkins

Spiritual Minimalism, Purpose, & Living A More Fulfilling Life With Light Watkins

Light Watkins is an expert meditation and spiritual teacher who gave up all his earthly possessions five years ago (save what he could fit into a small backpack) and proceeded to travel the world giving talks on happiness, mindfulness, inspiration, and meditation. Today he shares lessons learned from this experience, imparting wisdom that is equal parts profound and hyper-practical on how to prioritize and cultivate inner happiness, the importance of presence, following your curiosity, the joy of giving what you want to receive, and something he calls the “freedom of choicelessness” that declutters your life decisions. I love Light. He is a wise and gifted teacher. My sense is that this conversation will leave you with more than a few life-altering profundities to ponder and practice. Show notes + MORE Watch on Youtube Newsletter Sign-Up Today’s Sponsors: AG1: http://drinkAG1.com/richroll Squarespace: Squarespace.com/RichRoll Indeed: Indeed.com/RICHROLL Plant Power Meal Planner: https://meals.richroll.com Peace + Plants, Rich

17 Jul 20232h 6min

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