134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
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Episoder(332)

029 - Labels - Adam Alter

029 - Labels - Adam Alter

I did something this week that I’m sure many people secretly do every day. I stopped, talked to myself for a moment, and checked to see how much slack was in the leash I keep on my tongue. I was remi...

1 Aug 201454min

028 - Crowds - Michael Bond

028 - Crowds - Michael Bond

It is a human tendency that’s impossible not to notice during wars and revolutions – and a dangerous one to forget when resting between them. In psychology they call it deindividuation, losing yourse...

18 Jul 20141h 6min

027 - Science Communication - Joe Hanson

027 - Science Communication - Joe Hanson

I recently collaborated with Joe Hanson of the YouTube channel It’s Okay to be Smart and helped him write an episode about pattern recognition. I thought it would be great to bring him on the show and...

9 Jul 20141h 9min

026 - Maslow's Hammer

026 - Maslow's Hammer

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” You’ve heard the expression before. You’ve may have, like myself, smugly used it a few time...

20 Jun 201415min

025 - Enclothed Cognition - Hajo Adam

025 - Enclothed Cognition - Hajo Adam

The clothes you wear have powers...over your mind. Your wardrobe doesn't just affect the way others see you, but it affects the way you see yourself. That results in changes in perception, attention, ...

6 Jun 20141h 5min

024 - Sleep - Richard Wiseman

024 - Sleep - Richard Wiseman

Why do we sleep and why do we dream? Despite the fact that every human being spends roughly 1/3 of his or her life asleep, science has yet to crack the mystery of the phenomenon. Why do we sleep and d...

24 Mai 20141h 6min

023 - Inbetweenisode 4 - The Illusion of Asymmetric Insight

023 - Inbetweenisode 4 - The Illusion of Asymmetric Insight

In the 1950s, in an effort to better understand group conflict, a team of psychologists nearly turned a summer camp into Lord of The Flies. The story of how and why it was so easy to turn normal boys...

7 Mai 201426min

022 - Survivorship Bias - Megan Price

022 - Survivorship Bias - Megan Price

The problem with sorting out failures and successes is that failures are often muted, destroyed, or somehow removed from view while successes are left behind, weighting your decisions and perceptions,...

24 Apr 20141h 16min

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