Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

2025 Workplace Satisfaction Report

2025 Workplace Satisfaction Report

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an expl...

9 Apr 202543min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

7 Apr 202542min

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality ...

5 Apr 20251h 1min

Recyclability of Beer Packaging: Truth vs. Claims

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, a...

2 Apr 202525min

Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

The craft beer industry is constantly changing and competition is fierce everywhere you turn. Breweries are opening and closing everyday, so how does one stand out from the crowd? Today, we discuss a ...

31 Mar 202540min

Passivation is Essential for Stainless Steel

Passivation is Essential for Stainless Steel

Stainless steel is an alloy of iron that is resistant to rusting and corrosion. It is also known as rustles steel or corrosion-resistant steel. It contains at minimum of 10.5 % chromium and usually ni...

29 Mar 202545min

What Taproom Guests Want in 2025

What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's suc...

26 Mar 20251h 7min

Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

They’re new, novel for many, and sales are booming. Hemp-derived THC drinks are changing store shelves and consumer purchase behaviors. This segment represents some of the highest potential for compou...

19 Mar 202548min

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