Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Aug 202457min

The Meaning Behind the Madness: Understanding the Whys of Brewing

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create...

24 Aug 20241h 3min

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and h...

21 Aug 20241h 1min

Sweet Summer Taproom Trends 2024

Sweet Summer Taproom Trends 2024

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growt...

17 Aug 20242h 3min

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to ...

14 Aug 202454min

Creating a Vibe: The Impact of Atmosphere on Taprooms

Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whet...

31 Jul 20241h 2min

Practical HR: Let's make the people part of the business more efficient

Practical HR: Let's make the people part of the business more efficient

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action...

24 Jul 202446min

Giving It Up! Why I Left a Successful Career to Work in Beer

Giving It Up! Why I Left a Successful Career to Work in Beer

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, w...

3 Jul 202459min

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