Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

Leading Yourself to Success

Leading Yourself to Success

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FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing bre...

22 Jun 202443min

What's Going on in WA Beer?

What's Going on in WA Beer?

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these ...

19 Jun 202451min

Crafting Connections: Navigating the Evolution of Beer Festivals and Beyond

Crafting Connections: Navigating the Evolution of Beer Festivals and Beyond

In a world where the landscape of beer festivals is rapidly changing, "Crafting Connections" explores the necessity for evolution in these beloved events. Beyond the traditional focus on beer, this se...

15 Jun 202439min

Everything You Need to Know, and Some Things You Don't...A Crash Course in Brewery Yeast Management.

Everything You Need to Know, and Some Things You Don't...A Crash Course in Brewery Yeast Management.

As everyone in the brewing industry knows, yeast is the engine that drives a brewery. In this presentation, John Giarratano of Inland Island Yeast Laboratories will dive into practical knowledge and s...

12 Jun 20241h

Q&A about Iron Heart’s NEW Technical Support and Services Program

Q&A about Iron Heart’s NEW Technical Support and Services Program

Join us for an insightful Q&A session with Roger Kissling, VP of Sales and Client Management for Iron Heart Canning. Iron Heart's new Technical Support and Services Program is run by Mark VanGlad. Mar...

8 Jun 202431min

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health ...

5 Jun 202433min

Taproom Staff Motivation in a Tip Pool World

Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why o...

1 Jun 202456min

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