Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(473)

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health ...

5 Jun 202433min

Taproom Staff Motivation in a Tip Pool World

Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why o...

1 Jun 202456min

Beyond "Great Beer": Establishing a Winning Brand Presence

Beyond "Great Beer": Establishing a Winning Brand Presence

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their i...

29 Mai 202446min

Tips and Tricks for Avoiding Equipment Issues in the Brewery

Tips and Tricks for Avoiding Equipment Issues in the Brewery

As everyone in the brewing business knows, entropy increases in the brewery. It’s going to break. It’s not a matter of If – it’s a matter of When. And then there’s troubleshooting for that off-flavor ...

25 Mai 20241h

2024 Employee Satisfaction Report Presentation

2024 Employee Satisfaction Report Presentation

Craft Beer Professionals partners with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends. Join us for a presentation of the data, a look at trends, and...

22 Mai 202440min

Breweries & Cities: Building Effective Relationships

Breweries & Cities: Building Effective Relationships

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries ha...

18 Mai 202457min

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

The growth in the non-alcoholic adult drinks category is a bit of a bright spot amidst recent trends in craft brewing. As more and more craft brewers consider bringing NA beers to market, compliance c...

15 Mai 202444min

20 Takeaways from Celebrity Beverage Endorsements

20 Takeaways from Celebrity Beverage Endorsements

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe i...

11 Mai 202446min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengesnakk
stormkast-med-valebrokk-stordalen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
rss-markedspuls-2