Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

All across the U.S., taprooms come in many shapes and sizes. The interior and exterior are each as unique as the individuals that produce and serve the beer within the taprooms. Even more unique are t...

19 Okt 202143min

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas (Brewed For Her Ledger) and Jason Sleeman (United Community Bank) What will your financials look like on December 31st, what planning have you don...

19 Okt 202147min

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

Brewing beer is both an art and a science. And every business has its own unique story to tell. When it comes to the craft beer industry, many breweries use data management and analytics to gain insig...

18 Okt 202158min

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

Every brewer knows (or should know) about the risks associated with CO2 exposure and leaks. You or someone you know has felt dizzy or nauseous, passed out, or even worse. You should already have train...

18 Okt 202140min

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories showcase individual members who have an inspiring story to tell. Dana Kaluzny, BA, PMP (she/her) is a Project Management Educator, Facilitator and Social Justice Advocate. She is the Foun...

14 Okt 202152min

Fall 2021 Virtual Conference Preview Panel 10-12-21

Fall 2021 Virtual Conference Preview Panel 10-12-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Pal I...

12 Okt 20211h 1min

Fall 2021 Virtual Conference Preview Panel 10-6-21

Fall 2021 Virtual Conference Preview Panel 10-6-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam...

7 Okt 20211h 2min

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Aaro...

5 Okt 202158min

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