Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(471)

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories showcase individual members who have an inspiring story to tell. JoAnne Carilli-Stevenson, is the Head of Business Development for White Labs. She has over 28 years of experience in the ...

30 Sep 202134min

Fall 2021 Virtual Conference Preview Panel 9-28-21

Fall 2021 Virtual Conference Preview Panel 9-28-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Jaso...

28 Sep 202156min

Fall 2021 Virtual Conference Preview Panel 9-21-21

Fall 2021 Virtual Conference Preview Panel 9-21-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Colle...

21 Sep 20211h 5min

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to ...

14 Sep 202128min

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. It’s one thing to brew great beer. It’s entirely another to turn that ability into a successful and thriving business. It ...

28 Aug 20211h 3min

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

The 5th Ingredient develops all-in-one brewery management systems that makes it easy to use your data for real-time process improvement. Visit www.the5thingredient.com to learn more or email pint@the...

26 Aug 202115min

Breweries with Airbnbs

Breweries with Airbnbs

In this conversation we will discuss the logistics, advantages, challenges, and overall impact of also operating an Airbnb at a brewery. This conversation features: Denise Wagenbrenner - Berkeley Spr...

24 Aug 20211h 3min

Industry Hour 8-17-21

Industry Hour 8-17-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Coll...

17 Aug 20211h

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