Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(469)

Building Success Distributor Relationships

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared ex...

27 Aug 20251h 2min

2025 Brewing Trends

2025 Brewing Trends

Is it finally the year of the lager? In this panel, we’ll discuss the styles gaining momentum, the brewing techniques getting brewers excited, popular ingredients, and how these trends are landing wit...

20 Aug 202559min

Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Join us for "Spills and Thrills: A Panel Conversation on Insurance Lessons Learned," an insightful discussion designed to navigate the complexities of risk management and insurance in today's dynamic ...

13 Aug 20251h 1min

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

In this session, we’ll start with the basics of CIP (cleaning in place) and explore how the Sinner Cycle can help you fine-tune your cleaning and sanitation process. You'll learn how temperature, chem...

6 Aug 202558min

Canning in a Changing Craft Beer World: A Conversation with Iron Heart

Canning in a Changing Craft Beer World: A Conversation with Iron Heart

The beer industry looks a lot different than it did a few years ago, and packaging strategies are evolving right alongside it. In this conversation, we’ll talk with Brian Casse from Iron Heart Canning...

30 Jul 202521min

What's Going on in NJ Beer?

What's Going on in NJ Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

23 Jul 202552min

What's Going on in FL Beer?

What's Going on in FL Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

16 Jul 202554min

Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

As cannabis-infused beverages gain traction in both licensed and hemp-derived markets, brewers are uniquely positioned to lead the next wave of infused product innovation. But while curiosity is high,...

9 Jul 202548min

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