Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(471)

Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox

Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox

Join us for “Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox,” where we will explore the differences between can carrier options, their impact on the environment, quality, cost, and more...

21 Okt 202327min

Getting More Butts in Seats & Beer in The Fridge

Getting More Butts in Seats & Beer in The Fridge

Marketing for Breweries has taken so many forms it's hard to even know what to do anymore. It's more than just a punch on a punch card, a scan of a QR code or some arbitrary point system. Loyalty is c...

18 Okt 202354min

What's Going on in RI Beer?

What's Going on in RI Beer?

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope th...

14 Okt 202355min

Creating Mutually Beneficial Partnerships with Food Trucks

Creating Mutually Beneficial Partnerships with Food Trucks

Breweries have a love/hate relationship with food trucks. Many rely on them to provide a food option for their guests, and to create a more well-rounded taproom experience. However, as seen from count...

11 Okt 20231h 7min

Community Funding: A New Way to Fund Your Brewery

Community Funding: A New Way to Fund Your Brewery

In the current economic climate, banks are lending to small businesses less and less. Now, businesses can skip the bank and raise money from their customers, fans, and community. Learn more about diff...

7 Okt 202321min

Breweries in Tourist Destinations

Breweries in Tourist Destinations

Beaches, big cities, and ski resorts. Such destinations have a built-in allure that is a driver for tourism. In this conversation, we will hear from several breweries that operate in tourist markets a...

4 Okt 20231h 2min

Sell More Brewery Merch: Strategies to Increase Swag Sales

Sell More Brewery Merch: Strategies to Increase Swag Sales

Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries ar...

30 Sep 20231h

What's Going on in NC Beer?

What's Going on in NC Beer?

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope th...

27 Sep 202345min

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