Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(471)

How to Make Ownership Your Competitive Advantage (Fall Virtual Conference Preview)

How to Make Ownership Your Competitive Advantage (Fall Virtual Conference Preview)

CBP Fall Conference Preview: How to Make Ownership Your Competitive Advantage with Larry Chase (Ray Johnson Group) October 17, 12:30pm ET View the complete schedule and RSVP for your chance to win a l...

27 Sep 20226min

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are ...

21 Sep 202238min

Understanding the Current Economic Environment and Brewery w/Josh Lance (Lance CPA)

Understanding the Current Economic Environment and Brewery w/Josh Lance (Lance CPA)

Understanding the current economic environment and your brewery-- what do you need to do now to position your brewery in the best position. In this session we will talk through the macroeconomic envir...

10 Sep 202256min

Recreating Hop Aroma Outside of the Plant and Its Application in Modern Brewing w/Abstrax Tech

Recreating Hop Aroma Outside of the Plant and Its Application in Modern Brewing w/Abstrax Tech

The "holy grail" of hop concentrates and downstream products is to provide accurate, high amplitude solutions to brewers that circumvent the agronomic limitations of the plant itself. A significant ba...

7 Sep 202218min

How to Predict What You’ll Need to Brew 4 Weeks in Advance

How to Predict What You’ll Need to Brew 4 Weeks in Advance

A Live Training with Sales Forecasting and Supply Chain Specialists The supply chain in the beer industry has always been a challenge-- so difficult, in fact, that it is a game. The Beer Distributio...

31 Aug 202241min

CBP Connects Virginia Rapid Fire Preview

CBP Connects Virginia Rapid Fire Preview

Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 🎟️ https://cbpconnects-norfolk.eventbrite.com

29 Aug 20224min

How Guinness Continues to Innovate

How Guinness Continues to Innovate

Do you remember your first Guinness? How about that Guinness you had at the top of their Dublin brewery? Best beer ever? In this conversation, we will be joined by Jimmy Callahan, a Guinness Brewery A...

27 Aug 202244min

How Industry Partners are Using Technology to Make Your Life Easier

How Industry Partners are Using Technology to Make Your Life Easier

Running a brewery is tough. It requires a wide range of skills and a diverse cast of team members to achieve your goals. Luckily, in our industry, there are partners that aim to make your life easier....

24 Aug 20221h 1min

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