Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Episoder(470)

Strategic AI Adoption for the Craft Beer Industry

Strategic AI Adoption for the Craft Beer Industry

Join us for an insightful panel discussion exploring the multifaceted impact of Artificial Intelligence on the craft beer industry. We'll bring together experts from marketing, legal, data science, an...

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Building Success Distributor Relationships

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared ex...

27 Aug 20251h 2min

2025 Brewing Trends

2025 Brewing Trends

Is it finally the year of the lager? In this panel, we’ll discuss the styles gaining momentum, the brewing techniques getting brewers excited, popular ingredients, and how these trends are landing wit...

20 Aug 202559min

Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Join us for "Spills and Thrills: A Panel Conversation on Insurance Lessons Learned," an insightful discussion designed to navigate the complexities of risk management and insurance in today's dynamic ...

13 Aug 20251h 1min

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

In this session, we’ll start with the basics of CIP (cleaning in place) and explore how the Sinner Cycle can help you fine-tune your cleaning and sanitation process. You'll learn how temperature, chem...

6 Aug 202558min

Canning in a Changing Craft Beer World: A Conversation with Iron Heart

Canning in a Changing Craft Beer World: A Conversation with Iron Heart

The beer industry looks a lot different than it did a few years ago, and packaging strategies are evolving right alongside it. In this conversation, we’ll talk with Brian Casse from Iron Heart Canning...

30 Jul 202521min

What's Going on in NJ Beer?

What's Going on in NJ Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

23 Jul 202552min

What's Going on in FL Beer?

What's Going on in FL Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

16 Jul 202554min

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