Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(470)

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories showcase individual members who have an inspiring story to tell. Marty Jones is a longtime award-winning beer journalist and publicist/promoter/idea man in the craft beer trade. In additi...

13 Mai 20211h 4min

CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories showcase individual members who have an inspiring story to tell. Cole Hackbarth is the Director of Brewing Operations at Rhinegeist Brewery in Cincinnati Ohio. Rhinegeist is seven years o...

12 Mai 20211h 3min

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

1:4 people have a disability. And guess what? Some of them like beer. Some of them want to hang out with their friends in a comfortable space. ALL of them are consumers. Is your taproom accessible? Ha...

11 Mai 20211h 4min

CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories showcase individual members who have an inspiring story to tell. During his 32 years at MillerCoors, Keith Villa created this cloudy, unfiltered Belgian-style beer, first brewed at the 10...

5 Mai 20211h 4min

The Current State of Beer Fests

The Current State of Beer Fests

This conversation features: Brian Boak - Brewers Roundtable Brittany Burke - Untappd Day Bracey - Barrel & Flow Fest Kevin Mardorf - BeerFests.com Matthew Leff - Rhizome Productions www.CraftBeerPro...

4 Mai 20211h 4min

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Brian was born with a homebrewing father, within blocks of a brewery. He did a little 'research' in his younger days, and ...

29 Apr 20211h

Creating the Best Team Possible

Creating the Best Team Possible

This conversation features: Kelly Weiss - Perkiomen Valley Brewery Max Finnance - Artisanal Brewing Ventures Nick Bonadies - Belleflower Brewing Company Sofia Barbaresco - New York State Brewers Asso...

21 Apr 20211h 3min

Sexual Harassment in the Craft Beer Industry

Sexual Harassment in the Craft Beer Industry

This conversation features: Keke Gibb - former Boulevard Brewing Company Tara Nurin - Writer, Reporter, Educator, Author of the upcoming "A Woman's Place Is in the Brewhouse: A Forgotten History of Al...

20 Apr 202159min

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