Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Episoder(470)

Personal and Professional Development Through Friendship

Personal and Professional Development Through Friendship

This conversation features: Alison Wisneski - Lady Justice Brewing Andrew Coplon - Craft Beer Professionals/Secret Hopper Jamaar Valentine - NoDa Brewing Company Katie Nierling - Ska Street BrewStille...

20 Apr 20211h 2min

Spring Virtual Conference Preview Panel #3

Spring Virtual Conference Preview Panel #3

For details on our Spring Virtual Conference please visit http://spring2021.craftbeerprofessionals.org This conversation features: Jason Sleeman - United Community Bank | Craft Beverage Lending JoAnn...

15 Apr 20211h 4min

From Brewery to Brewpub

From Brewery to Brewpub

This conversation features: Brian Avery - Bravery Brewing Elizabeth Jacobs - Legacy Ale Works Matthew Dahm - Mastry's Brewing Company www.CraftBeerProfessionals.org

13 Apr 20211h 7min

Spring Virtual Conference Preview Panel #2

Spring Virtual Conference Preview Panel #2

For details on our Spring Virtual Conference please visit http://spring2021.craftbeerprofessionals.org This conversation features: Aaron Gore - Community Brewing Ventures Daniel Jones - Stern & Eisen...

8 Apr 20211h 3min

Spring Virtual Conference Preview Panel #1

Spring Virtual Conference Preview Panel #1

For details on our Spring Virtual Conference please visit http://spring2021.craftbeerprofessionals.org This conversation features: Doug Piper - Gourmet Brewing Kyle Smith - Gorman & Smith Beverage E...

1 Apr 20211h

CBP Stories - A Life of Love and Adventure with Peter and Frezi Bouckaert (Purpose Brewing)

CBP Stories - A Life of Love and Adventure with Peter and Frezi Bouckaert (Purpose Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. Peter and Frezi are the Founders of Purpose Brewing and Cellars in Fort Collins, Colorado. www.CraftBeerProfessionals.org

1 Apr 202156min

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories showcase individual members who have an inspiring story to tell. Steve's journey across Craft Beer reads like an extremely impressive highlights reel, including some of the most important...

24 Mar 20211h 20min

HR 101 with Josh Lance (Table HR)

HR 101 with Josh Lance (Table HR)

Joshua Lance, CPA, CGMA is the founder and CEO of Table HR and founder and Managing Director of Lance CPA Group. In addition to leading these two companies, Josh is adjunct faculty at Northwestern Uni...

23 Mar 20211h

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