047 - The Importance of a Name — with Eli Altman

047 - The Importance of a Name — with Eli Altman

The first time you meet someone, there are several things you judge them on. When you come into contact with a company or a product, though, their name is, almost universally, the first thing you judge them on, so a name is no small thing. In this episode, Chris talks with Eli Altman, who runs A Hundred Monkeys, the naming company started by his dad. Their mission is to jump through all of the hoops for a company to get them just the right name for their service or product. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

129 - Teaching the Business of Design — with Abby Guido

129 - Teaching the Business of Design — with Abby Guido

If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today? In the business world, designers now have a ...

14 Apr 20211h 13min

128 - How to Become a Creative Director — with Adam Morgan

128 - How to Become a Creative Director — with Adam Morgan

What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it. What does a creative director do exactly? What skills do they need to do it? You might...

7 Apr 20211h 8min

127 - Quantity Leads to Quality — with Herbert Lui

127 - Quantity Leads to Quality — with Herbert Lui

When you hear the term “side hustle”, how does it make you feel? Maybe you get excited and think of that one thing you’re passionate about. Or maybe it sends a cringe-filled chill down your spine. We ...

31 Mar 20211h 5min

126 - Deep Dive: Guide To Freelancing — with Jonathan Stark

126 - Deep Dive: Guide To Freelancing — with Jonathan Stark

Do you know the difference between a freelancer and a small business owner? We won’t spoil it for you, but there is an important mindset distinction. And it can change everything about the way you do ...

24 Mar 20211h 19min

125 - Find Your Creative Courage — with Mario Quezada

125 - Find Your Creative Courage — with Mario Quezada

“Courage is resistance to fear, mastery of fear — not absence of fear.” This poignant quote from Mark Twain taps into the theme of this episode: grit. As in fortitude, guts, backbone Think about the m...

17 Mar 20211h 54min

124 - Deep Dive: Pricing Creative Work — with Michael Janda

124 - Deep Dive: Pricing Creative Work — with Michael Janda

This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel. Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also ...

10 Mar 20211h 35min

123 - How to Position Your Agency — with Jason Harris

123 - How to Position Your Agency — with Jason Harris

Have you ever heard someone say that an idea “has legs”? What they mean is that the idea can endure and stay relevant over time. Because that’s what good ideas do—they stick around. Jason Harris is th...

3 Mar 20211h 5min

122 - Deep Dive: Pricing Creativity — with Blair Enns

122 - Deep Dive: Pricing Creativity — with Blair Enns

If you’ve followed us for a while, then you’ve probably heard the name Blair Enns a few times. Blair is a business consultant, speaker and author of the acclaimed book, The Win Without Pitching Manife...

24 Feb 20211h 25min

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