139 - How to start your own design agency — with Dan Mall

139 - How to start your own design agency — with Dan Mall

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience. Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly. Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win. You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance. But the most compelling part of this conversation is how Dan and Chris discuss pricing. You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each? Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation? We’ll let you decide, but we suggest you listen to this episode first. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

077 - What does the Future of Education Look Like?  — with Christine Outram

077 - What does the Future of Education Look Like? — with Christine Outram

Christine Outram is the CEO of Everydae—an education company aiming to provide affordable, fun and personalized learning. As a former architect, MIT graduate and self-proclaimed "systems thinker," she...

6 Apr 20201h

076 - Deep Dive: Therapy, Leadership and Invisible Pressures — with Marie Elena Rigo

076 - Deep Dive: Therapy, Leadership and Invisible Pressures — with Marie Elena Rigo

In this episode of Deep Dive, The Futur’s Chief Content Officer, Matthew Encina, and Futur Video Content Producer, Mark Contreras, talk with executive coach, Marie Elena Rigo. They discuss their strug...

30 Mar 20202h 4min

075 - Deep Dive: Vulnerability and Human Connection — with Kathryn Dyer

075 - Deep Dive: Vulnerability and Human Connection — with Kathryn Dyer

In this powerful episode of our Deep Dive series, Chris talks with guest Kathryn Dyer about the power and importance of real, human connection. Kathryn shares the story of her fight for a cancer diagn...

23 Mar 202052min

074 - Stress Addiction, Hustle Culture and a Trip to The Hospital — with Taylor Cashdan

074 - Stress Addiction, Hustle Culture and a Trip to The Hospital — with Taylor Cashdan

Are you unknowingly addicted to stress? Do you have anxiety about work deadlines or keeping up with the hustle culture lifestyle? In this episode, Chris talks with multidisciplinary designer, Taylor C...

16 Mar 20201h 2min

073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier

073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier

In this episode of Deep Dive, Chris talks with branding and marketing legend, Marty Neumeier. They discuss Marty’s journey from Art Center College of Design all the way through to his experience worki...

9 Mar 20201h 30min

072 - Introducing Deep Dive: After Hours with the Pro Group

072 - Introducing Deep Dive: After Hours with the Pro Group

Welcome to a new series on The Futur podcast called Deep Dive. In this first episode, Chris talks with several members of The Futur Pro Group about their troubles communicating with clients. The conve...

2 Mar 20203h 47min

071 - Interior Designer, True Entrepreneur, Queen of Taupe — with Kelly Hoppen

071 - Interior Designer, True Entrepreneur, Queen of Taupe — with Kelly Hoppen

Ever wondered what it’s like to design for David and Victoria Beckham? And how do you go about designing a private jet or personal yacht? Well, todays guest has done all those things and then some. In...

24 Feb 202039min

070 - Don’t Be Afraid, Just Try — with Adam J. Kurtz (adamjk)

070 - Don’t Be Afraid, Just Try — with Adam J. Kurtz (adamjk)

You’ve probably seen one of his handwritten Instagram posts at some point, and that’s because Brooklyn based artist, Adam J. Kurtz (aka adamjk), has a lot to say. In this week’s episode, Chris talks w...

17 Feb 20201h 42min

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