Marketer's Brief

You may not have heard of David Shing, but you probably know about Shingy. The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and s...

18 Jun 201825min

In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of...

14 Jun 201834min

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time whe...

7 Jun 201848min

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the in...

5 Jun 201836min

When Andrew Swinand was tapped to be Leo Burnett's North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald's in September 20...

31 Mai 201829min

Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a crea...

24 Mai 201835min

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming l...

18 Mai 201842min

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk...

17 Mai 201843min