Marketer's Brief
Ad Age Insider12 Mar 2019

Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.

Episoder(189)

Po.et CEO Jarrod Dicker

Po.et CEO Jarrod Dicker

Last month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something c...

1 Mar 201841min

Pop-Up Magazine's Chas Edwards

Pop-Up Magazine's Chas Edwards

Chas Edwards is a co-founder and publisher of both Pop-Up magazine—a roving circus that brings magazine journalism to life in staged events—and the print publication it spawned, California Sunday Maga...

22 Feb 201825min

Aardman's Heather Wright

Aardman's Heather Wright

You may know Aardman Animation as the creative force behind Wallace and Gromit, "Shaun the Sheep" and "Chicken Run." This weekend its seventh feature film, "Early Man" comes to our shores. But the rec...

14 Feb 201830min

HP's Antonio Lucio

HP's Antonio Lucio

There's a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today's podc...

7 Feb 201840min

Hungry Man Productions, Bryan Buckley

Hungry Man Productions, Bryan Buckley

Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses w...

1 Feb 201853min

Avocados From Mexico's Kevin Hamilton

Avocados From Mexico's Kevin Hamilton

Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV's ...

31 Jan 201837min

Capitol Music Group's Brian Nolan

Capitol Music Group's Brian Nolan

Brian Nolan has a music fan's dream job. As the senior vice president of Capitol Records' in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-expo...

26 Jan 201835min

Havas' Harry Bernstein

Havas' Harry Bernstein

If you've spent any time in agency circles, you haven't seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to ta...

19 Jan 201834min

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