Richard Edelman, president and CEO, Edelman
Ad Age Insider3 Jul 2019

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway from the 2019 Edelman Trust Barometer Special Report, released last week. Richard Edelman joins the podcast to discuss this crisis of brand trust and opportunities for companies. We talk about what his clients increasingly want from him as he evolves his own business—the largest PR firm in the world--to include more advertising capabilities. We also get a little personal and discuss what it's like running an independent family-owned company that was started by his father, Daniel J. Edelman. Plus he describes a visit from Orville Redenbacher.

Episoder(188)

Intermarkets' Erik Requidan

Intermarkets' Erik Requidan

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...

19 Apr 201838min

Intel's Alyson Griffin

Intel's Alyson Griffin

Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...

13 Apr 201833min

Patch CEO Warren St. John

Patch CEO Warren St. John

Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the ...

5 Apr 201840min

Forbes' Randall Lane

Forbes' Randall Lane

Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in Dec...

29 Mar 201831min

Bleacher Report CEO Dave Finoccio

Bleacher Report CEO Dave Finoccio

March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this e...

22 Mar 201833min

Hearst's Troy Young

Hearst's Troy Young

It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esqui...

15 Mar 201833min

360i's Sarah Hofstetter

360i's Sarah Hofstetter

In this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in C...

8 Mar 201834min

Po.et CEO Jarrod Dicker

Po.et CEO Jarrod Dicker

Last month, a subset of the media world snapped to attention when Jarrod Dicker left the Post, where he built out a lot of pioneering proprietary tech for the company, to become the CEO of something c...

1 Mar 201841min

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