Forbes' Randall Lane
Ad Age Insider29 Mar 2018

Forbes' Randall Lane

Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D'Vorkin went on to run the LA Times newsroom — leaving behind a large pair of wingtips. Under D'Vorkin, Forbes grew its army of contributors in a bid for scale and led the native advertising charge with its Brand Voice program. Lane joins Ad Lib today to help us get a handle on what Forbes is today — how it plans to expand its custom content offerings, dig into new "microbeats" and attract a younger set of readers.

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Episoder(204)

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

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Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

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12 Jun 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

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5 Jun 22min

AI marketing brief: trust, creativity and careers—ICYMI

AI marketing brief: trust, creativity and careers—ICYMI

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29 Mai 13min

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

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22 Mai 12min

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15 Mai 29min

Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

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8 Mai 27min

Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

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1 Mai 26min

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