Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Italian Wine Podcast Episode 374: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Part three of "Plan your work, work your plan" checks off the final considerations of your U.S. wine and spirits market entry plan. Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market? Steve has seen it all and he can help walk you through these steps. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Episoder(2697)

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

In this episode Monty Waldin meets Nicola Cattaneo, Commercial Manager at Casa Vinicola Bosco Malera and representative of Gruppo Vi.V.O. Cantine, a coop based in the Veneto region. Nicola introduces ...

16 Jan 201816min

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

In this episode Monty Waldin meets Carlo Indennitate, Sales Rep at Cantine San Donaci in the Puglia region. Carlo tells Monty that San Donaci is the oldest cooperative in the Apulia region. They also ...

15 Jan 20186min

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

In this episode Monty Waldin meets Valeria Quagiotto, Export Manager at Cantine VITEVIS in Veneto. Valeria tells Monty how Cantine VITEVIS was born in 2015 and how it brought together three wineries o...

9 Jan 201811min

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

In this podcast Monty Waldin meets Andrea Di Fabio, Sales & Marketing Director at Cantina Tollo, another famous wine coop in the Abruzzo region. Monty and Andrea talk about native grape varieties whic...

8 Jan 201817min

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

In this episode Monty Waldin meets Ermanno MuRari, agronomist at VCR Vivai Cooperativi Rauscedo, a grapevine nursery located in the Friuli region of Italy. Monty and Ermanno converse about climate cha...

21 Des 201714min

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

Ep. 67 Monty Waldin interviews Marco Stenico (Terre d'Oltrepò) | Italian Wine Coops

In this episode Monty Waldin meets Marco Stenico, the Commercial Director at Terre d’Oltrepò. Marco talks about the area of the Oltrepò and the characteristics of the Croatina-based Bonarda wine. Marc...

19 Des 20179min

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

Ep. 66 Monty Waldin interviews Wolfgang Raifer (Cantina di Soave) | Italian Wine Coops

In episode 66 Monty Waldin meets Wolfgang Raifer, who is the Vice Director for Cantina di Soave, one of the biggest coops in Italy and also one of the oldest denominations. Wolfgang, who is also an oe...

18 Des 201715min

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Ep. 65 Monty Waldin interviews Paolo Galassi (Terre Cevico) | Discover Italian Regions: Emilia-Romagna

Episode 65 opens a series of interviews dedicated to wine coops in Italy. In this episode, Monty Waldin meets Paolo Galassi, CEO of Terre Cevico, the Cevico Group Consortium that includes “cooperative...

13 Des 201712min

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