Ep 564 Paul Mabray | Get US Market Ready With Italian Wine People

Ep 564 Paul Mabray | Get US Market Ready With Italian Wine People

Episode 564 Steve Raye interviews Paul Mabray CEO of Pix Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models with Niebaum Coppola. Since then, he has been at the forefront of all major digital trends for the wine industry, including working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital, first by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. He is considered the wine industry’s foremost futurist and thought leader, able to harness the power and potential of digital tools and methodologies to move the industry into the future. If you want to find out more about Paul Mabray you can check out his social media and website! Twitter: @pmabray – twitter.com/pmabray Facebook: @pmabray – www.facebook.com/pmabray LinkedIn: @pmabray – www.linkedin.com/in/pmabray/ Website: pix.wine Email: paul@pix.wine For more information on Steve Raye you can check out Bevology inc here www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2696)

Ep. 2595 Where Wine Won In 2025 with Erica Duecy | On the Road with Stevie Kim

Ep. 2595 Where Wine Won In 2025 with Erica Duecy | On the Road with Stevie Kim

Welcome to On the Road Edition and Episode 2595 of the Italian Wine Podcast. In this episode, Stevie Kim is in conversation with Erica Duecy to discuss Where Wine Won In 2025. You can read Erica’s ar...

30 Jan 31min

Ep. 2594 James MacNay IWA interviews Ninive Pavese of Pavese e Figli from Morgex in Valle d'Aosta | Clubhouse Ambassadors' Corner

Ep. 2594 James MacNay IWA interviews Ninive Pavese of Pavese e Figli from Morgex in Valle d'Aosta | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2594 of the Italian Wine Podcast. In this episode, James MacNay IWA chats to Ninive Pavese of Pavese e Figli in Morgex, Valle d’Aosta. The episod...

29 Jan 47min

Ep. 2593 Soil, Vocations for Sangiovese and Vinitaly 2026 Preview | Ask Me Anything with Attilio Scienza

Ep. 2593 Soil, Vocations for Sangiovese and Vinitaly 2026 Preview | Ask Me Anything with Attilio Scienza

Welcome to Episode 2593 of the Italian Wine Podcast and the first episode of Ask Me Anything with Professor Attilio Scienza! Today’s topic(s):  The topics discussed on today’s show include Profess...

28 Jan 22min

Ep. 2592 Cormòns: Austro-Hungarian Heritage, Slovenian Culture & Friulian Hospitality with Mitja Sirk | Wine, Food & Travel with Marc Millon

Ep. 2592 Cormòns: Austro-Hungarian Heritage, Slovenian Culture & Friulian Hospitality with Mitja Sirk | Wine, Food & Travel with Marc Millon

Welcome to episode 2592 of the Italian Wine Podcast and episode 228 of Wine, Food & Travel with Marc Millon. In this episode, Marc speaks with Friulian winemaker and sommelier Mitja Sirk about Cormòns...

27 Jan 37min

Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market

Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market

Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership serv...

26 Jan 44min

Ep. 2590 Inside the Malaysian Wine Market: Key Cities, Culture & Consumer Profile with KC Tay | Asia Wine Market

Ep. 2590 Inside the Malaysian Wine Market: Key Cities, Culture & Consumer Profile with KC Tay | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2590 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews the wine consultant, educator, and champion of Malaysia's wine scene, KC...

25 Jan 37min

Ep. 2589 Beyond the Decline: how U.S. 21–39 year-olds really see wine | wine2wine Vinitaly Business Forum

Ep. 2589 Beyond the Decline: how U.S. 21–39 year-olds really see wine | wine2wine Vinitaly Business Forum

Welcome to episode 2589 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Decline: how U.S. 21–39 year-olds really see wine. Speaker: John Gillespie, Moderator: Ryan...

24 Jan 29min

Ep. 2588 The Rhetoric of Wine | The Art of Wine Storytelling with Ryan Robinson

Ep. 2588 The Rhetoric of Wine | The Art of Wine Storytelling with Ryan Robinson

Welcome to Episode 2588 and Episode 6 of The Art of Wine Storytelling with Ryan Robinson. In this episode, Ryan explores the rhetoric of wine, breaking down three chapters of his book The Art of Wine ...

23 Jan 24min

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