Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 73 Monty Waldin interviews Simona D'Alicarnasso (Codice Citra Vini) | Italian Wine Coops

Ep. 73 Monty Waldin interviews Simona D'Alicarnasso (Codice Citra Vini) | Italian Wine Coops

In this podcast Monty Waldin talks to Simona D’Alicarnasso, Marketing and Communications Manager at Codice Citra Vini, one of the biggest wine coop in the Chieti area of the Abruzzo region. Monty and Simona talk about native grape varieties such as Montepulciano, Trebbiano, Pecorino, and Cococciola as well as the main international markets for the coop. They also talk about organic wine, biovegan trends, and the pergola trellising system. Simona also tells Monty about Abruzzo’s tourist attractions, such as the famous national parks of the region and the typical “trabucchi” or fishing machines built on wooden platforms on the sea. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

22 Jan 20189min

Ep. 168 Monty Waldin interviews Luca De Ferrari (Poderi Boscarelli) | Discover Italian Regions: Tuscany / Toscana

Ep. 168 Monty Waldin interviews Luca De Ferrari (Poderi Boscarelli) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty Waldin speaks to Luca De Ferrari, whose family owns the Poderi Boscarelli winery in the Vino Nobile di Montepulciano area of Tuscany. Luca talks to Monty about the vineyard soils of his area and how they affect the way Vino Nobile tastes. Luca presents their single-vineyard wine “Nocio,” named after a big walnut tree located on vineyard grounds. Monty and Luca also discuss the reputation of the Vino Nobile denomination in the market and presents a number of personal favorites in terms of food pairings with Vino Nobile.

21 Jan 201815min

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

In the last episode of our Italian wine influencer series, Monty Waldin meets Stefano Quaglierini, the mastermind behind the successful Instagram account @italian_wines. Stefano tells Monty about his study in oenology and his social media strategy on his various digital projects which combine Italian wine, Italian food and beautiful Italian landscapes.

19 Jan 201810min

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

In this episode Monty Waldin meets Nicola Cattaneo, Commercial Manager at Casa Vinicola Bosco Malera and representative of Gruppo Vi.V.O. Cantine, a coop based in the Veneto region. Nicola introduces the aims and values of the Vi.V.O. group and chats with Monty about indigenous grape varieties such as Glera and Pinot Grigio. Nicola also discusses the potential of the Refosco grape. Join Monty and Nicola for a cin cin with a glass of Prosecco! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

16 Jan 201816min

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

In this episode Monty Waldin meets Carlo Indennitate, Sales Rep at Cantine San Donaci in the Puglia region. Carlo tells Monty that San Donaci is the oldest cooperative in the Apulia region. They also discuss native grapes such as Negro Amaro, Primitivo and food and wine pairings with Passito wines. Tune in for a wine journey into the heel of Italy! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

15 Jan 20186min

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

In this episode Monty Waldin meets Valeria Quagiotto, Export Manager at Cantine VITEVIS in Veneto. Valeria tells Monty how Cantine VITEVIS was born in 2015 and how it brought together three wineries of the Vicenza province. Valeria and Monty talk about the presence of French grape varieties in the area. They also discuss indigenous varieties such as Garganega and the uniqueness of some of the vineyard soils such as Gambellara’s basaltic soil. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

9 Jan 201811min

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

In this podcast Monty Waldin meets Andrea Di Fabio, Sales & Marketing Director at Cantina Tollo, another famous wine coop in the Abruzzo region. Monty and Andrea talk about native grape varieties which are typical of Abruzzo such as Montepulciano, Cococciola, and Passerina. Andrea also discuss the way Cantina Tollo fosters organic principles of viticulture with its associates. Tune in to discover the Abruzzo region and its wealth of wines and native grapes! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

8 Jan 201817min

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

In this episode Monty Waldin meets Ermanno MuRari, agronomist at VCR Vivai Cooperativi Rauscedo, a grapevine nursery located in the Friuli region of Italy. Monty and Ermanno converse about climate change, disease-resistant grape varieties, and Ermanno’s passion for making Soave to share with his friends. Tune in if you are passionate about the science behind wine-growing or if you like Soave…or both! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

21 Des 201714min

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