Growing the Supply and Demand of Service Design / Christian Bason / Episode #75

Service Design can be a great driver of value. Not just for businesses but for a whole nation. Knowing this one might wonder how you can accelerate the pace at which service design spreads and is adopted by a community. As the CEO of the Danish Design Centre Christian Bason thinks about this every day. Spreading service design requires growing both the demand side and the supply side. More organisations need to be interested in applying service design to solve their challenge and there need to be enough skilled service designer to work on those challenges. In this episode Christian shares his perspective on how to that. Have you ever considered the outcome of service design to be new business models? Christian argues that that's actually a really important aspect of our practice and we should embrace it even more. We discuss the implications of what it means for you. At the end of the episode we're also doing a book giveaway! Read down below how you can get your hands on a signed copy of one of Christians books. Leave a comment or send me a message on LinkedIn! P.S. If you know someone who might be interested the things we've discussed make sure to share the episode with them! ----- [ EPISODE GUIDE ] ----- 02:30 - First encounter with Service Design 03:40 - How far can service design reach? 12:45 - What if we would see new business models as design outcomes? 23:15 - How can we develop policies that accelerate and stimulate the use of service design? 31:15 - Big question: What is the role of service design in a digital context? 32:20 - Book giveaway! ----- [ LINKS FROM THE EPISODE ] ----- * Christian on LinkedIn ➜ https://go.servicedesignshow.com/j53se * Danish Design Centre ➜ https://go.servicedesignshow.com/w6qxu ----- [ MORE EPISODES ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ------ [ BOOK GIVEAWAY ] ------ So we're giving away a signed copy of one of Christian's books. All you need to do to participate in this giveaway contest is to leave a comment down below before June 13th 2019 11:59pm (Amsterdam Time). If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner. ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course