Introducing: Marketing Against The Grain

Introducing: Marketing Against The Grain

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?” This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

Episoder(424)

Marketing Channel Fight Club: What Marketing Channel is best?

Marketing Channel Fight Club: What Marketing Channel is best?

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating...

11 Okt 202234min

Curiosity is a Billion Dollar Skill

Curiosity is a Billion Dollar Skill

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, rea...

6 Okt 202230min

How to Become a Brand Tastemaker

How to Become a Brand Tastemaker

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their tar...

4 Okt 202229min

How We’ve Marketed Our Podcast to 70k Monthly Downloads

How We’ve Marketed Our Podcast to 70k Monthly Downloads

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage ...

29 Sep 202222min

3 Frameworks to Transform Your Business

3 Frameworks to Transform Your Business

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your t...

27 Sep 202231min

Marketing Strategies for Every Marketing Budget

Marketing Strategies for Every Marketing Budget

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for ...

22 Sep 202233min

Every Business in the Future will be Community Enhanced with Greg Isenberg

Every Business in the Future will be Community Enhanced with Greg Isenberg

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better busine...

20 Sep 202240min

How You Can Use NFTs For Your Business with Katie Chen

How You Can Use NFTs For Your Business with Katie Chen

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to...

15 Sep 202236min

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