How to Become a Brand Tastemaker

How to Become a Brand Tastemaker

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more! Links Mentioned: Degenerate Apes https://www.degenape.academy/ Blank Soles https://www.blanksoles.com/ Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972 We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Episoder(440)

How 1 Human + AI Replaced a 15-Person RevOps Team

How 1 Human + AI Replaced a 15-Person RevOps Team

Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs Ep. 434 Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team? Kieran and guest Na...

8 Jul 27min

Build An Army Of AI Employees To Run Your Business (With Hermes AI)

Build An Army Of AI Employees To Run Your Business (With Hermes AI)

Build Your First AI Employee (Free Workflow + Prompt): https://clickhubspot.com/rkvr Ep. 433 What if you could have an AI employee working right alongside you, automating key business workflows? Ki...

1 Jul 39min

How Top 1% Marketers Are Shifting Their Strategy in Q3 2026

How Top 1% Marketers Are Shifting Their Strategy in Q3 2026

The marketing trends that matter this year: https://clickhubspot.com/djsk Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes required to thrive in the AI-dri...

25 Jun 21min

Automate Boring Tasks With Codex & Claude Code in X Minutes

Automate Boring Tasks With Codex & Claude Code in X Minutes

Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta Ep. 431 Should you just use Claude Code and Codex for your main workflows? Kipp, Kieran, and guest Peter Yang (l...

17 Jun 27min

How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline

How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline

Get our AI Newsletter Stack (with prompts): https://clickhubspot.com/weqr Ep 430 55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value. Kipp and Tyler Denk...

10 Jun 26min

This AI Second Brain Remembers Everything I Save (Codex)

This AI Second Brain Remembers Everything I Save (Codex)

Free Guide to Build Your Personal AI Wiki: https://clickhubspot.com/fcmt Ep. 425 You can create a second brain in 15 minutes and for free. Kipp and Matt Wolfe (Future Tools) dive into how to build ...

4 Jun 30min

Google is overhauling Search - what you need to know

Google is overhauling Search - what you need to know

Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you?...

4 Jun 20min

How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm

How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm

Ep. 427 Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist? Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock ...

4 Jun 42min

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