Web 3, Customer Acquisition, and Value Props (Twittersode)

Web 3, Customer Acquisition, and Value Props (Twittersode)

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth. Keep your ears peeled for talks on how simplicity is underrated Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!) how this founder showcases the value proposition of her company’s tools with one tweet They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Twitter deep-dive links: Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314 Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757 Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917 ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Episoder(424)

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C con...

19 Jul 202216min

Growing Your Brand Through Inbound Media with Patrick Campbell

Growing Your Brand Through Inbound Media with Patrick Campbell

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder,...

14 Jul 202239min

Customer Acquisition Has Changed: A New Approach For 2022

Customer Acquisition Has Changed: A New Approach For 2022

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth...

12 Jul 202227min

Becoming a Community-Driven Company with Yuliya Bel

Becoming a Community-Driven Company with Yuliya Bel

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution,...

7 Jul 202241min

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways

Is community-led growth an opportunity in the future? Kipp and Kieran get a tad bit controversial with their hot takes and tangible tips on company growth hacks, doing things you can’t directly measur...

5 Jul 202225min

How DAOs Will Change Media In The Future with Peter Yang

How DAOs Will Change Media In The Future with Peter Yang

Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivat...

30 Jun 202235min

Winning Brands Play by Different Rules

Winning Brands Play by Different Rules

How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformation...

28 Jun 202233min

How to Beat the Recession

How to Beat the Recession

What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the we...

23 Jun 202225min

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