Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

How To Replace Any Employee With Custom GPTs

How To Replace Any Employee With Custom GPTs

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30 Jan 202414min

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple ...

25 Jan 202420min

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

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What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive...

23 Jan 202454min

The 5 Marketing Mistakes You Need To Avoid In 2024

The 5 Marketing Mistakes You Need To Avoid In 2024

Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core st...

18 Jan 202430min

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

What are the research methods and information you need to know to craft a great pitch?  Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes i...

16 Jan 202459min

Here’s $100,000 Worth Of Marketing Advice For $0

Here’s $100,000 Worth Of Marketing Advice For $0

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better ...

11 Jan 202435min

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined ...

9 Jan 202440min

4 Marketing Lessons From 2023’s Best Ad Campaigns

4 Marketing Lessons From 2023’s Best Ad Campaigns

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a...

4 Jan 202425min

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