Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit do...

6 Jun 202451min

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive i...

4 Jun 202437min

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Ep. 230 Is Google's AI making search better or humorously worse?  Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "...

30 Mai 202430min

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ep. 229 How will AI agents revolutionize marketing strategies in 2024?  Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more ab...

28 Mai 202431min

The Psychological Trick Every Marketer Needs To Master Communication

The Psychological Trick Every Marketer Needs To Master Communication

Ep. 228 How can authenticity transform your marketing game?  Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn mo...

23 Mai 202448min

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially...

21 Mai 202435min

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more...

16 Mai 202458min

OpenAI Launches ChatGpt-4o

OpenAI Launches ChatGpt-4o

Ep. 225 How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication an...

14 Mai 202434min

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