Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

How To Master Sales Prospecting With Ai In 2024

How To Master Sales Prospecting With Ai In 2024

Ep. 224 Did you know AI could potentially increase email conversion rates by 94%? Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can...

9 Mai 202434min

I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)

I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)

Ep. 223 How can you be in the 5% of in demand marketers in the future? Kieran dives into the marketing playbook for the AI era.  Learn more on crafting multimodal content strategies, personalizing ma...

7 Mai 202441min

How This GPT-4 Prompt Is Breaking a $257 Billion Industry

How This GPT-4 Prompt Is Breaking a $257 Billion Industry

Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn ...

2 Mai 202433min

How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter

How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter

Ep. 221 How can AI revolutionize the way we create and consume content?  Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn m...

30 Apr 202441min

I Created An Ai Email Course Using ChatGPT

I Created An Ai Email Course Using ChatGPT

Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-d...

25 Apr 202433min

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and it...

23 Apr 202446min

Do You Even NEED A Website?

Do You Even NEED A Website?

Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website stil...

18 Apr 202438min

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time?  Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and...

16 Apr 202451min

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