Marketing in Web3 with DAOs, NFTs and Tokens

Marketing in Web3 with DAOs, NFTs and Tokens

How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more! Who is Matthew Howells-Barby? CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3. Check out Matthew’s work: Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1 Twitter www.twitter.com/matthewbarby LinkedIn www.linkedin.com/in/matthewbarby/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Episoder(466)

How to Turn Instagram Into a Sales Machine With Muse AI

How to Turn Instagram Into a Sales Machine With Muse AI

Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s ne...

8 Okt 17min

We Tested What AI Personal Assistants Can Actually Do

We Tested What AI Personal Assistants Can Actually Do

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl Ep 459 Is your next website visitor an AI agent with a credit card? Kipp and Kieran dive into the explosive rise ...

6 Okt 36min

HubSpot Execs: What Marketing Teams Look Like in 2027

HubSpot Execs: What Marketing Teams Look Like in 2027

Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportio...

1 Okt 30min

Train Your AI to Write Like a Human With Just 3 Files

Train Your AI to Write Like a Human With Just 3 Files

Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf Ep. 457 AI is now a pretty good content creator—and that’s actually a problem. Kieran dives into why today’s w...

29 Sep 30min

How to Build an AI Marketing Team That Runs Itself (Live Demo)

How to Build an AI Marketing Team That Runs Itself (Live Demo)

(Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf Ep. 456 Is the CMO role dead in the age of AI-driven marketing? Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphe...

24 Sep 29min

Give Us 30 Minutes & We’ll Fix Your Marketing for 2027

Give Us 30 Minutes & We’ll Fix Your Marketing for 2027

Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm Ep 455 Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 2...

22 Sep 27min

Zero-Click Marketing: How to Win When Google Stops Sending Traffic

Zero-Click Marketing: How to Win When Google Stops Sending Traffic

Free: 15 prompts to keep your brand visible in search https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest ...

17 Sep 34min

Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

[Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code aut...

15 Sep 41min

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