Marketing in Web3 with DAOs, NFTs and Tokens

Marketing in Web3 with DAOs, NFTs and Tokens

How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more! Who is Matthew Howells-Barby? CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3. Check out Matthew’s work: Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1 Twitter www.twitter.com/matthewbarby LinkedIn www.linkedin.com/in/matthewbarby/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhv Ep. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial ...

8 Jan 20min

5 AI Tools The Smartest Marketers Are Using In 2026

5 AI Tools The Smartest Marketers Are Using In 2026

7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the ...

6 Jan 30min

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dte Ep. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for build...

30 Des 202529min

Can you really build a viral content creation app in under 10 minutes?

Can you really build a viral content creation app in under 10 minutes?

Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdb Ep. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid pr...

18 Des 202513min

How to do 4 Hours of Data Analysis in 10 Minutes with AI (Claude)

How to do 4 Hours of Data Analysis in 10 Minutes with AI (Claude)

Want our free Data Storyteller Stack (7 AI prompts)? Get it here: https://clickhubspot.com/rvg Ep. 386 How can you turn painstaking manual data analysis and deck-building into just minutes of work? ...

16 Des 202518min

‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI

‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the...

11 Des 202545min

Don't Hire a Developer Until You Watch This Gemini 3 Demo

Don't Hire a Developer Until You Watch This Gemini 3 Demo

Get our vibe code prompts: https://clickhubspot.com/dfm Ep. 384 Did you know that Gemini 3 can build an interactive landing page in less than 10 minutes? Kieran and Logan Kilpatrick, of Google, div...

9 Des 202545min

The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)

The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)

Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehg Ep. 383 Can 50 people really do the work of 500 in the new AI era? Kipp, Kieran and guests ...

4 Des 202544min

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