The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red ...

15 Feb 202425min

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Le...

13 Feb 202449min

Storytelling 101: How To Keep Them Hooked (#198)

Storytelling 101: How To Keep Them Hooked (#198)

Why is storytelling one of the most powerful and important aspects of marketing? Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and ...

8 Feb 202420min

How do you build an organic marketing engine for your business? (#197)

How do you build an organic marketing engine for your business? (#197)

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and...

6 Feb 202442min

Predicting The Future Of Marketing With AI Copilots (#196)

Predicting The Future Of Marketing With AI Copilots (#196)

What will marketing look like in 3 years? Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on A...

1 Feb 202436min

How To Replace Any Employee With Custom GPTs

How To Replace Any Employee With Custom GPTs

How big of a game changer is the new feature in ChatGPT Store? Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs wh...

30 Jan 202414min

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple ...

25 Jan 202420min

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive...

23 Jan 202454min

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