The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

How To Replace Any Employee With Custom GPTs

How To Replace Any Employee With Custom GPTs

How big of a game changer is the new feature in ChatGPT Store? Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs wh...

30 Jan 202414min

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple ...

25 Jan 202420min

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive...

23 Jan 202454min

The 5 Marketing Mistakes You Need To Avoid In 2024

The 5 Marketing Mistakes You Need To Avoid In 2024

Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core st...

18 Jan 202430min

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

What are the research methods and information you need to know to craft a great pitch?  Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes i...

16 Jan 202459min

Here’s $100,000 Worth Of Marketing Advice For $0

Here’s $100,000 Worth Of Marketing Advice For $0

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better ...

11 Jan 202435min

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined ...

9 Jan 202440min

4 Marketing Lessons From 2023’s Best Ad Campaigns

4 Marketing Lessons From 2023’s Best Ad Campaigns

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a...

4 Jan 202425min

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