The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(422)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity a...

26 Des 202312min

Did Google Just Kill Email Marketing? (#184)

Did Google Just Kill Email Marketing? (#184)

We can't have nice things. We've abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evol...

21 Des 202327min

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

The closer you are to the customer, the better you can tell that story. Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of...

19 Des 202344min

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Founders and CEOs understand customers the best. Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer pro...

14 Des 202343min

Reviewing The Best AI Tools For Video Production (#181)

Reviewing The Best AI Tools For Video Production (#181)

AI takes what you're already doing and makes it better.  Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing betw...

12 Des 202329min

Google Launches Gemini AI (And It’s Better Than GPT-4)

Google Launches Gemini AI (And It’s Better Than GPT-4)

Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke we...

7 Des 202329min

The 5 Biggest Marketing Opportunities For 2024 (#179)

The 5 Biggest Marketing Opportunities For 2024 (#179)

Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing ...

5 Des 202343min

3 Lies You’re Being Told About AI… (#178)

3 Lies You’re Being Told About AI… (#178)

AI is not here to replace your creativity; it's here to scale it. Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on sc...

30 Nov 202328min

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