How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(424)

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differentl...

9 Mai 202323min

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, ...

4 Mai 202327min

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide. Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marke...

2 Mai 202334min

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interact...

27 Apr 202330min

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112)

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the impo...

25 Apr 202332min

AutoGPT: EVERYTHING You Need To Know (#111)

AutoGPT: EVERYTHING You Need To Know (#111)

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoG...

20 Apr 202331min

Neil Patel Makes The Case Against ChatGPT (#110)

Neil Patel Makes The Case Against ChatGPT (#110)

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction m...

18 Apr 202345min

Why free stuff makes us crazy

Why free stuff makes us crazy

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?  It's all about the power of "free," a price point that makes us feel high and act so irrationally that we ...

16 Apr 202332min

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